Influencer Strategy Lead — Global Campaigns & Mexico

SAMY; Ciudad de México; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Work from any SAMY office (up to 3 wks

Birthday day off

Global mobility & mentorship

Job summary

SAMY is seeking a Senior Influencer Strategist for Prime Video Mexico. You will lead influencer marketing strategy for local campaigns, translating briefs into insight-driven creator plans and supporting the Mexican market’s contribution to global campaigns.

You will develop budget estimates, forecast performance, guide creative concepts, and oversee the Influencer Specialist team to ensure high-quality creator selection and content execution aligned with objectives.

Qualifications

• 4-5+ years of influencer marketing experience within an agency.
• Strong knowledge of Mexico’s creator ecosystem and influencer marketing landscape.
• Proven ability to translate client briefs, research, and audience insights into effective influencer strategies.
• Experience developing CPM-based budget estimates and performance forecasts.
• Strong written and spoken English is required to collaborate with international teams.

Responsibilities

• Translate client briefs into insight-led creator strategies grounded in campaign objectives and a deep understanding of Mexico’s influencer landscape.
• Conduct research and collaborate closely with the Research team to inform strategic recommendations.
• Build budget estimates based on CPM pricing and expected campaign performance.
• Partner with Influencer Specialists to develop compelling creative concepts and provide clear guidance on execution.
• Oversee creator nominations, review creator content, and ensure consistently high-quality work aligned with the brief and creative strategy.

Skills

Influencer marketing

Mexico market knowledge

Brief translation & insights

Budget estimation (CPM)

Creative judgement

Team leadership

English proficiency

Job description

SAMY is seeking a Senior Influencer Strategist for Prime Video Mexico. You will lead influencer marketing strategy for local campaigns, translating briefs into insight-driven creator plans and supporting the Mexican market’s contribution to global campaigns.

You will develop budget estimates, forecast performance, guide creative concepts, and oversee the Influencer Specialist team to ensure high-quality creator selection and content execution aligned with objectives.