Senior Influencer Marketing Architect

SHEIN; Ciudad de México; In loco; MXN 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

SHEIN is seeking a senior influencer marketing professional in Mexico City with 5+ years of experience to lead the brand's creator strategy end to end. You will define investment models, build a strategic creator portfolio, and prove business impact with data on reach, engagement, traffic, and conversion.

Role requires negotiating with agencies and large creators, establishing processes, and serving as the internal reference on influencer marketing.

Competenze

• 5+ years of experience in influencer marketing, social media, or digital marketing.
• Proven track record leading end-to-end campaigns with meaningful budgets.
• Strong negotiation history with creators, agencies, and talent managers.
• Advanced analytical skills: reading metrics and building attribution models.
• Excellent writing and ability to craft strategic briefs.
• Ability to manage multiple campaigns and projects under tight deadlines.
• English proficiency advanced.
• Experience coordinating with Legal, Finance, and Performance teams.

Mansioni

• Define the annual influencer marketing strategy, including creator mix, channels, budget, and quarterly objectives.
• Build and scale a creator portfolio (nano, micro, mid-tier, macro, and celebrity) using data-driven selection criteria.
• Lead complex negotiations: rates, exclusivities, content usage rights, long-term ambassadorships, and contracts with agencies or talent managers.
• Design the influencer marketing measurement and attribution model, integrated with performance and e-commerce.
• Own the full campaign lifecycle: briefing, calendar, approval, publishing, amplification, and executive reporting.
• Coordinate content production and the reuse of UGC across paid media, e-commerce, and owned channels.
• Manage budget, contracts, invoices, and payments in coordination with Finance and Legal.
• Present results and learnings to leadership; translate metrics into strategic recommendations.
• Develop and mentor junior team members.
• Monitor trends, platforms, and emerging voices; propose innovations and new formats.
• Build long-term relationships with ambassador creators and manage affiliate programs.

Conoscenze

Influencer marketing

Negotiation

Data analysis

Campaign management

English proficiency

Cross-functional collaboration

Strumenti

CreatorIQ

Aspire

Traackr

HypeAuditor

CapCut

Descrizione del lavoro

SHEIN is seeking a senior influencer marketing professional in Mexico City with 5+ years of experience to lead the brand's creator strategy end to end. You will define investment models, build a strategic creator portfolio, and prove business impact with data on reach, engagement, traffic, and conversion.

Role requires negotiating with agencies and large creators, establishing processes, and serving as the internal reference on influencer marketing.