Senior Influencer Marketing Specialist

SHEIN; Ciudad de México; Presencial; MXN 800.000 - 1.100.000; Jornada completa

Descripción de la vacante

SHEIN is seeking a senior influencer marketing lead in Mexico City to set the annual strategy, curate a creator portfolio, and negotiate high-value agreements. You will oversee end-to-end campaigns, manage budgets, and deliver data-driven insights to leadership.

You will define processes, collaborate with Legal, Finance, and Performance teams, and mentor junior staff while staying ahead of trends and new formats across platforms.

Formación

• 5+ years in influencer marketing, social media, or digital marketing.
• Proven track record leading end-to-end campaigns with meaningful budgets.
• Strong negotiation history with creators, agencies, and talent managers.
• Advanced analytical skills: reading metrics (reach, ER, CPM, CPA, ROAS) and building attribution models.
• Excellent writing, spelling, and ability to craft strategic briefs.
• Ability to manage multiple campaigns and projects simultaneously under tight deadlines.
• English proficiency advanced
• Experience coordinating with Legal, Finance, and Performance teams.

Responsabilidades

• Define the annual influencer marketing strategy, including creator mix, channels, budget, and quarterly objectives.
• Build and scale a creator portfolio (nano, micro, mid-tier, macro, and celebrity) using data-driven selection criteria.
• Lead complex negotiations: rates, exclusivities, content usage rights, long-term ambassadorships, and contracts with agencies or talent managers.
• Design the influencer marketing measurement and attribution model, integrated with performance and e-commerce.
• Own the full campaign lifecycle: briefing, calendar, approval, publishing, amplification, and executive reporting.
• Coordinate content production and the reuse of UGC across paid media, e-commerce, and owned channels.
• Manage budget, contracts, invoices, and payments in coordination with Finance and Legal.
• Present results and learnings to leadership; translate metrics into strategic recommendations.
• Develop and mentor junior team members.
• Monitor trends, platforms, and emerging voices; propose innovations and new formats.
• Build long-term relationships with ambassador creators and manage affiliate programs.

Conocimientos

Influencer marketing

Strategic planning

Negotiation

Data analysis

Team leadership

English proficiency

Herramientas

CreatorIQ

Aspire

Traackr

HypeAuditor

Modash

Descripción del empleo

We are looking for a senior professional with 5+ years of experience in influencer marketing to lead the brand's creator strategy end to end. This person will be responsible for defining the influencer investment model, building a strategic creator portfolio, negotiating high-value agreements, and proving business impact with data (reach, engagement, traffic, and conversion).

We expect a profile that doesn't just execute campaigns but defines the strategic framework, establishes processes, negotiates with agencies and large-scale creators, and serves as the internal reference point on the topic.

Key Responsibilities

• Define the annual influencer marketing strategy, including creator mix, channels, budget, and quarterly objectives.
• Build and scale a creator portfolio (nano, micro, mid-tier, macro, and celebrity) using data-driven selection criteria.
• Lead complex negotiations: rates, exclusivities, content usage rights, long-term ambassadorships, and contracts with agencies or talent managers.
• Design the influencer marketing measurement and attribution model, integrated with performance and e-commerce.
• Own the full campaign lifecycle: briefing, calendar, approval, publishing, amplification, and executive reporting.
• Coordinate content production and the reuse of UGC across paid media, e-commerce, and owned channels.
• Manage budget, contracts, invoices, and payments in coordination with Finance and Legal.
• Present results and learnings to leadership; translate metrics into strategic recommendations.
• Develop and mentor junior team members.
• Monitor trends, platforms, and emerging voices; propose innovations and new formats.
• Build long-term relationships with ambassador creators and manage affiliate programs.

Requirements

Must-have

• 5+ years of experience in influencer marketing, social media, or digital marketing.
• Proven track record leading end-to-end campaigns with meaningful budgets.
• Strong negotiation history with creators, agencies, and talent managers.
• Advanced analytical skills: reading metrics (reach, ER, CPM, CPA, ROAS) and building attribution models.
• Excellent writing, spelling, and ability to craft strategic, clear briefs.
• Ability to manage multiple campaigns and projects simultaneously under tight deadlines.
• English proficiency advanced
• Experience coordinating with Legal, Finance, and Performance teams.

Nice-to-have

• Experience in the beauty/fashion industry.
• Proficiency with influencer marketing platforms (CreatorIQ, Aspire, Traackr, HypeAuditor, Modash).
• Knowledge of Meta Ads and TikTok Ads to amplify creator content.
• Experience with UGC content for e-commerce and performance.
• Ability to produce owned content (editing in CapCut, Canva, Premiere).
• Experience with affiliate programs, discount codes, and creator communities.
• Prior experience leading or mentoring teams.