Senior Influencer Campaigns Lead

SHEIN; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

SHEIN is seeking a Senior Influencer Marketing Specialist to lead influencer campaigns from concept to execution and turn big ideas into campaigns that drive buzz, engagement, and business results. You will own strategy and build strong creator relationships across fashion, beauty and lifestyle.

You will negotiate and manage talent partnerships, develop launches and seasonal campaigns, and translate data into actionable insights to improve performance across TikTok and Instagram.

Qualifications

• 8+ years of experience in influencer marketing, digital marketing, social media, PR, or related fields.
• Proven experience leading influencer campaigns within fashion, beauty, lifestyle, retail, e-commerce, or consumer brands.
• Strong understanding of TikTok and Instagram creator ecosystem.
• Experience negotiating and managing relationships with talents, agencies, and talent representatives.
• Strong analytical skills with experience measuring and optimizing campaign performance.
• Excellent communication, negotiation, and stakeholder management skills.
• Advanced English is required.
• Strong understanding of digital culture, social trends, and emerging talent.

Responsibilities

• Own influencer marketing strategy and campaigns from concept to execution.
• Find and build relationships with creators, influencers, celebrities, and talent.
• Lead negotiations and partnerships with talents, agencies, and managers.
• Develop campaigns around new launches, collections, events, pop-ups, activations, and seasonal moments.
• Turn creative ideas into campaigns that drive awareness, engagement, traffic, and sales.
• Track campaign performance across key metrics such as reach, engagement, views, conversions, ROI, EMV, and sales.
• Turn data into clear insights and recommendations to make the next campaign even better.
• Stay ahead of social trends, emerging creators, platforms, and content formats.
• Work closely with internal teams and external partners to ensure campaigns are delivered smoothly and on-brand.

Skills

Influencer marketing

Digital marketing

Social media

Negotiation

Analytics

Communication

Job description

SHEIN is seeking a Senior Influencer Marketing Specialist to lead influencer campaigns from concept to execution and turn big ideas into campaigns that drive buzz, engagement, and business results. You will own strategy and build strong creator relationships across fashion, beauty and lifestyle.

You will negotiate and manage talent partnerships, develop launches and seasonal campaigns, and translate data into actionable insights to improve performance across TikTok and Instagram.