Remote Global B2B Paid Search Performance Marketer

TGTC; Estado de México; Presencial; MXN 933.000 - 1.442.000; Jornada completa

Descripción de la vacante

The Global Talent Co. is seeking a sharp, data-driven Performance Marketer focused on Google Ads with broader paid media support across Meta, LinkedIn, and emerging platforms. This remote-friendly role targets scaling candidate acquisition through full-funnel campaigns for global markets.

Ideal candidates will have 3–6 years’ experience in paid search and B2B campaigns, with strong analytics using GA, Looker Studio, or Mixpanel. Remote-first environment offered.

Formación

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.

Responsabilidades

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
• Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.
• Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
• Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
• Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
• Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS.
• Analyze campaign performance and transform data into actionable recommendations.
• Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
• Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
• Build and maintain performance dashboards and communicate campaign insights to leadership.

Conocimientos

Google Ads

Meta Ads

LinkedIn Ads

Keyword Research

B2B Marketing

Analytics

Looker Studio

Mixpanel

Remote work

A/B testing

Herramientas

Google Analytics

Looker Studio

Mixpanel

Descripción del empleo

The Global Talent Co. is seeking a sharp, data-driven Performance Marketer focused on Google Ads with broader paid media support across Meta, LinkedIn, and emerging platforms. This remote-friendly role targets scaling candidate acquisition through full-funnel campaigns for global markets.

Ideal candidates will have 3–6 years’ experience in paid search and B2B campaigns, with strong analytics using GA, Looker Studio, or Mixpanel. Remote-first environment offered.