Senior Digital Media Manager

Didi; Ciudad de México; Presencial; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. seeks an Online Media Manager to own planning, execution, optimization and measurement of digital media campaigns.

You will translate briefs into media plans, work with Channel Managers and creative teams, and ensure campaigns are implemented, monitored and optimized with clear insights for future decisions. You will combine strong digital media fundamentals with analytical thinking, attention to detail and curiosity about how media drives marketing and business outcomes.

Formación

• 3–5 years of experience in digital media planning or agency roles.
• Hands-on experience with major digital media platforms (Meta, Google Ads, YouTube, TikTok).
• Ability to analyze campaign performance metrics and translate data into insights and recommendations.
• Experience managing budgets, investment pacing and reporting of media performance.
• Strong communication and presentation skills; able to work with multiple stakeholders.

Responsabilidades

• Translate campaign briefs into actionable digital media plans and recommendations.
• Coordinate campaign setup with agencies and internal teams; ensure correct assets and tracking.
• Monitor performance and optimize campaigns across audiences, formats and placements.
• Develop post-campaign analyses and share learnings to improve future campaigns.
• Collaborate with Channel Managers to align media plans with overall strategy.

Conocimientos

Digital media planning

Campaign optimization

Analytics

Cross-functional collaboration

English proficiency

Herramientas

Meta

Google Ads

YouTube

TikTok

Descripción del empleo

DiDi Global Inc. seeks an Online Media Manager to own planning, execution, optimization and measurement of digital media campaigns.

You will translate briefs into media plans, work with Channel Managers and creative teams, and ensure campaigns are implemented, monitored and optimized with clear insights for future decisions. You will combine strong digital media fundamentals with analytical thinking, attention to detail and curiosity about how media drives marketing and business outcomes.