Brand Strategist: Briefs, Campaigns & Insights

DiDi Global; Ciudad de México; Presencial; MXN 700.000 - 1.000.000; Jornada completa

Descripción de la vacante

DiDi Global is seeking a senior Brand Strategist to own the executional layer of brand strategy, translate positioning into actionable briefs, and partner with the creative agency for material prep. You will own data-driven processes and dashboards for the team, reporting to the Brand Strategy Lead.

You will collaborate with business teams across DiDi financial services, manage timelines and stakeholder alignment, and help steer campaigns from brief to delivery with strong analytical input.

Formación

• 5–7 years of experience in brand strategy in agency and client roles.
• Experience in financial services, consumer apps, or regulated categories is a plus.
• Proven ability to write clear creative briefs translating product propositions.
• Hands-on experience managing BHT or similar brand measurement tools.
• Strong analytical skills to synthesize data into strategic recommendations.

Responsabilidades

• Write, version, and maintain briefs for brand and service campaigns.
• Manage BHT waves, dashboards, and surface trends for the team.
• Lead small brand projects end-to-end and support larger campaigns.
• Support 360° media strategy with analytical inputs.
• Prepare briefing materials and research for agency meetings.
• Provide first-round feedback on creative proposals against briefs.
• Analyze campaign performance and tie results to brand OKRs.
• Maintain brand docs: tone-of-voice, messaging, territories.

Conocimientos

Brand strategy

Analytical skills

Creative briefs

Project management

BHT tool usage

Herramientas

BHT tool

Descripción del empleo

DiDi Global is seeking a senior Brand Strategist to own the executional layer of brand strategy, translate positioning into actionable briefs, and partner with the creative agency for material prep. You will own data-driven processes and dashboards for the team, reporting to the Brand Strategy Lead.

You will collaborate with business teams across DiDi financial services, manage timelines and stakeholder alignment, and help steer campaigns from brief to delivery with strong analytical input.