Senior Digital Media & Insights Analyst

DiDi Global; Ciudad de México; A distancia; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. is seeking an Online Media Manager to own planning, execution, optimization and measurement of digital media campaigns across our business.

You will translate briefs and objectives into actionable media plans, collaborating with Channel Managers, Marketing, Creative, Analytics and our media agency to ensure campaigns are planned, launched and optimized, delivering measurable insights for future decisions.

Formación

• 3–5 years of experience in digital media planning, media agencies, or similar roles.
• Hands on understanding of major digital media platforms such as Meta, Google Ads, YouTube, TikTok and programmatic media.
• Experience developing and executing digital media plans across different campaign objectives.
• Strong understanding of digital media metrics including Reach, Frequency, CPM, CPC, CTR, VTR, CPA and conversion metrics.
• Ability to analyze campaign performance and translate data into insights and recommendations.
• Experience working with campaign budgets, investment pacing and media performance reporting.
• Strong attention to detail and ability to manage multiple campaigns and stakeholders simultaneously.
• Strong communication and presentation skills.
• Comfortable working with Excel/Google Sheets and media reporting or visualization tools.
• Ability to work in a fast paced, collaborative and constantly evolving environment.
• English proficiency sufficient to collaborate with regional and global teams.

Responsabilidades

• Translate campaign briefs and marketing objectives into actionable digital media plans.
• Support the development of audience, channel, format and investment recommendations based on campaign objectives.
• Work with Senior Media Managers and Channel Managers to ensure media plans follow the overall media strategy and channel best practices.
• Integrate relevant business, market, audience and historical campaign learnings into media recommendations.
• Ensure digital media planning is connected with the broader integrated campaign and other relevant media channels.
• Coordinate campaign setup and implementation with media agencies, Channel Managers and internal stakeholders.
• Validate that audiences, formats, placements, creative assets, tracking and campaign parameters are correctly implemented before launch.
• Coordinate creative asset requirements and ensure media specifications and deadlines are met.
• Maintain visibility of campaign status, timelines, deliverables and potential execution risks.
• Ensure campaigns are launched according to the approved media strategy and plan.
• Monitor campaign performance and investment pacing throughout the campaign lifecycle.
• Identify performance opportunities and work with Channel Managers and media agencies to implement optimizations.
• Evaluate performance across audiences, placements, formats, creatives and other relevant media variables.
• Escalate performance deviations, implementation issues or opportunities that require strategic decisions.
• Support testing initiatives across audiences, creatives, formats and media tactics.
• Track campaign performance against agreed media and marketing KPIs.
• Analyze results to understand what worked, what did not and why.
• Go beyond media delivery metrics to identify potential connections between media performance and marketing or business outcomes.
• Translate campaign results into clear insights and actionable recommendations.
• Develop post-campaign analyses and consolidate learnings that can improve future campaigns.
• Share relevant learnings across campaigns, markets and business units.

Conocimientos

Digital media planning

Campaign optimization

Analytics

English proficiency

Excel/Sheets

Communication

Herramientas

Meta

Google Ads

YouTube

TikTok

Programmatic

Descripción del empleo

DiDi Global Inc. is seeking an Online Media Manager to own planning, execution, optimization and measurement of digital media campaigns across our business.

You will translate briefs and objectives into actionable media plans, collaborating with Channel Managers, Marketing, Creative, Analytics and our media agency to ensure campaigns are planned, launched and optimized, delivering measurable insights for future decisions.