Digital Media Planning & Optimization Lead

DiDi; Estado de México; Presencial; MXN 420.000 - 780.000; Jornada completa

Descripción de la vacante

DiDi is seeking an Online Media Manager to own planning, execution, optimization, and measurement of digital media campaigns across regions. You will translate briefs into actionable media plans and work with Channel Managers, Marketing, Creative, Analytics and agencies to ensure campaigns are properly executed and optimized.

You will analyze campaign performance, convert data into insights, and share learnings to influence future media decisions.

Formación

• 3–5 years of experience in digital media planning or similar roles.
• Hands-on understanding of major digital media platforms (Meta, Google Ads, YouTube, TikTok).
• English proficiency sufficient to collaborate with regional and global teams.

Responsabilidades

• Translate briefs into actionable digital media plans and channel recommendations.
• Coordinate campaign setup, monitoring, and optimization with internal teams and agencies.
• Analyze results, extract insights, and provide recommendations to improve future campaigns.
• Track performance against KPIs and report on learnings across markets.

Conocimientos

Digital media planning

Campaign optimization

Data analysis

Excel proficiency

English proficiency

Herramientas

Meta

Google Ads

YouTube

TikTok

Programmatic platforms

Descripción del empleo

DiDi is seeking an Online Media Manager to own planning, execution, optimization, and measurement of digital media campaigns across regions. You will translate briefs into actionable media plans and work with Channel Managers, Marketing, Creative, Analytics and agencies to ensure campaigns are properly executed and optimized.

You will analyze campaign performance, convert data into insights, and share learnings to influence future media decisions.