Director, Social Paid Media & Growth

Rise; Ecatepec de Morelos; Hybrid; MXN 1,500,000 - 2,100,000; Full time

Job summary

Rise is seeking a Director, Investment, Social to lead a team of paid social experts, manage a growing client portfolio, and collaborate with cross-functional partners to deliver innovative social solutions.

The role requires a decade of digital or social marketing experience, hands-on campaign leadership, and certifications across major platforms; you will guide strategy, optimize budgets, and drive revenue growth.

Qualifications

• Bachelor's degree in communications, marketing, advertising, business, or related field.
• Fluent written and spoken English required.
• 10+ years of digital or social marketing experience; agency experience preferred.
• 5+ years of hands-on management of campaigns on advertising platforms.
• Certifications in Meta, TikTok, Snap, and YouTube required.

Responsibilities

• Establish a center of excellence that efficiently executes paid social initiatives while driving innovation aligned with business goals.
• Develop and execute social strategies for evergreen and event-based campaigns, working closely with internal and external stakeholders.
• Provide strategic guidance to clients; anticipate and address client needs and challenges; and plan and develop measurable programs that are on strategy, remain within budget, and exceed client objectives.
• Develop social strategies using industry knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed, quantitatively based recommendations that support client goals and objectives.
• Optimize targeting, segmentation, and performance across product categories, audiences, personas, and industries by continuously analyzing data and recommending improvements.
• Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and leading industry practices to position Rise as a leader in social media.
• Manage financial performance, including budget allocation, client billing, team billability, and account profitability.
• Deliver insightful and persuasive presentations to clients and prospects.
• Maintain accountability for executional accuracy across all team members.
• Manage a team of direct reports working remotely and across Rise locations, with responsibility for all aspects of team oversight, including employee onboarding, training, performance, accountability, behavior, and retention.
• Maintain overall control of team workflows and assigned responsibilities.
• Oversee the progress of all projects and provide assistance when necessary to ensure timely completion.
• Quickly and tactfully troubleshoot employee and client issues.
• Collaborate with leadership and peers to develop solutions that enhance operational efficiency, tools, and systems and improve current workflows.
• Serve as a thought leader by proactively advising on social media trends, tools, and technologies and recommending areas for investment and implementation.
• Identify opportunities to evaluate and test new technologies.
• Partner with the Director, Partnerships to cultivate strong relationships with social media partners, including responsibility for joint business plan stewardship, as assigned.

Skills

Social media strategy

Team leadership

Client relationship management

Campaign optimization

Education

Bachelor's degree in communications, marketing, advertising, business, or a related field

Tools

Excel

Microsoft Office

Job description

Rise is seeking a Director, Investment, Social to lead a team of paid social experts, manage a growing client portfolio, and collaborate with cross-functional partners to deliver innovative social solutions.

The role requires a decade of digital or social marketing experience, hands-on campaign leadership, and certifications across major platforms; you will guide strategy, optimize budgets, and drive revenue growth.