Senior Business Analyst - Digital Campaigns & Salesforce

Takeda; Ciudad de México; Híbrido; MXN 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive Salary + Performance Bonus

Comprehensive Healthcare Insurance: EH

Flexible Working Schemes

Diversity, Equity, and Inclusion

Descripción de la vacante

Takeda ICC in Mexico City is seeking a Senior Business Analyst to join the Digital Campaigns Team and shape patient engagement solutions. You will collaborate with cross-functional teams to understand needs, document requirements, and drive productivity for digital campaigns.

The role requires 4+ years in business analysis, 2+ years in Lean/Agile environments, and familiarity with Salesforce Marketing Cloud/Data Cloud. A hybrid work model and opportunities for growth are offered.

Formación

• Bachelor’s degree or equivalent experience in a relevant field.
• 4+ years of experience in a business analysis role (Functional Specifications, Use Cases).
• 2+ years in Lean/Agile development environments.
• Understanding of Salesforce Marketing Cloud/Data Cloud or other ESPs in digital marketing.
• 2+ years of Jira experience (Backlog, Epics, User Stories).
• Experience in Email Marketing campaigns.
• Understanding of Campaign Performance Metrics and Analytics.
• BA Certification is recommended.
• Strong training/mentoring abilities.
• Outstanding communication skills with technical and functional teams.

Responsabilidades

• Act as liaison between business stakeholders and technical teams; ensure clear requirements.
• Facilitate stakeholder meetings to gather insights.
• Create Jira user stories for digital campaigns.
• Document business requirements related to Digital Marketing campaigns.
• Deliver outputs to company standards.
• Collaborate with marketing stakeholders to identify needs and expectations.
• Incorporate feedback from agencies and translate to developers.
• Analyze current campaigns processes and identify improvements.
• Propose and document workflow changes to boost efficiency.
• Define data requirements for segmentation, personalization, and targeting in campaigns.
• Ensure data integrity in Salesforce Marketing Cloud/Data Cloud.
• Define reporting requirements for campaign metrics and analytics.
• Create functional specs, use cases, and user stories.
• Coordinate with SFMC/Data Cloud admin to configure segments and journeys.
• Collaborate on customizations or integrations with other systems.
• Work closely with Development, Product/Platform Owners, QA daily.
• Develop and execute test plans to validate SFMC solution against requirements.
• Provide updates to stakeholders and Project Manager; communicate risks.
• Coordinate with testing teams to ensure GoLive success.
• Offer ongoing support during and after testing or deployment.

Conocimientos

Communication skills

Stakeholder management

Email marketing

Lean/Agile experience

Salesforce Marketing Cloud knowledge

Data/Analytics literacy

Educación

Bachelor's degree in relevant field

BA Certification (Recommended)

Herramientas

Jira

Salesforce Marketing Cloud/Data Cloud

Descripción del empleo

Takeda ICC in Mexico City is seeking a Senior Business Analyst to join the Digital Campaigns Team and shape patient engagement solutions. You will collaborate with cross-functional teams to understand needs, document requirements, and drive productivity for digital campaigns.

The role requires 4+ years in business analysis, 2+ years in Lean/Agile environments, and familiarity with Salesforce Marketing Cloud/Data Cloud. A hybrid work model and opportunities for growth are offered.