Business Analyst II

Takeda

Ciudad de México

Híbrido

MXN 900.000 - 1.200.000

Jornada completa

14 días+

Generador de candidaturas

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Ventajas ofrecidas por este puesto de trabajo

Competitive Salary + Performance Bonus

Comprehensive Healthcare Insurance: EH

Flexible Working Schemes

Diversity, Equity, and Inclusion

Descripción de la vacante

Takeda ICC in Mexico City is seeking a Senior Business Analyst to join the Digital Campaigns Team and shape patient engagement solutions. You will collaborate with cross-functional teams to understand needs, document requirements, and drive productivity for digital campaigns.

The role requires 4+ years in business analysis, 2+ years in Lean/Agile environments, and familiarity with Salesforce Marketing Cloud/Data Cloud. A hybrid work model and opportunities for growth are offered.

Formación

Bachelor’s degree or equivalent experience in a relevant field.
4+ years of experience in a business analysis role (Functional Specifications, Use Cases).
2+ years in Lean/Agile development environments.
Understanding of Salesforce Marketing Cloud/Data Cloud or other ESPs in digital marketing.
2+ years of Jira experience (Backlog, Epics, User Stories).
Experience in Email Marketing campaigns.
Understanding of Campaign Performance Metrics and Analytics.
BA Certification is recommended.
Strong training/mentoring abilities.
Outstanding communication skills with technical and functional teams.

Responsabilidades

Act as liaison between business stakeholders and technical teams; ensure clear requirements.
Facilitate stakeholder meetings to gather insights.
Create Jira user stories for digital campaigns.
Document business requirements related to Digital Marketing campaigns.
Deliver outputs to company standards.
Collaborate with marketing stakeholders to identify needs and expectations.
Incorporate feedback from agencies and translate to developers.
Analyze current campaigns processes and identify improvements.
Propose and document workflow changes to boost efficiency.
Define data requirements for segmentation, personalization, and targeting in campaigns.
Ensure data integrity in Salesforce Marketing Cloud/Data Cloud.
Define reporting requirements for campaign metrics and analytics.
Create functional specs, use cases, and user stories.
Coordinate with SFMC/Data Cloud admin to configure segments and journeys.
Collaborate on customizations or integrations with other systems.
Work closely with Development, Product/Platform Owners, QA daily.
Develop and execute test plans to validate SFMC solution against requirements.
Provide updates to stakeholders and Project Manager; communicate risks.
Coordinate with testing teams to ensure GoLive success.
Offer ongoing support during and after testing or deployment.

Conocimientos

Communication skills

Stakeholder management

Email marketing

Lean/Agile experience

Salesforce Marketing Cloud knowledge

Data/Analytics literacy

Educación

Bachelor's degree in relevant field

BA Certification (Recommended)

Herramientas

Jira

Salesforce Marketing Cloud/Data Cloud

Descripción del empleo

Job Description

The Future Begins Here

At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the needs of patients, our people, and the planet.

Mexico City has been selected to be home to Takeda’s recently launched Innovation Capability Center thanks to its international recognition in qualified and experienced talent in the data, digital and technology fields. We invite you to join our digital transformation journey.

In this role, you will have the opportunity to boost your skills and become the heart of an innovative engine that is contributing to global impact and improvement.

At Takeda’s ICC we Unite in Diversity

Takeda is committed to creating an inclusive and collaborative workplace, where individuals are recognized for their backgrounds and abilities they bring to our company. We are continuously improving our collaborators journey in Takeda, and we welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team.

THE OPPORTUNITY

We are seeking skilled and motivated Business Analyst to join our Digital Campaigns Team. As a core member of this team, you will play a key role in shaping our patient engagement solutions. You will also collaborate with cross-functional teams to understand their needs and enhance productivity and efficiency.

Senior Business Analyst works independently on tasks with up to high complexity. Inputs for work are given mainly directly by other stakeholders. This role works independently on assigned tasks and may help more junior members of chapter when necessary.

RESPONSIBILITIES

Act as a liaison between business stakeholders and technical teams, ensuring clear communication and understanding of requirements.
Facilitate meetings and discussions with stakeholders to gather insights.
Create Jira user stories for digital campaigns.
Understand and document business requirements related to Digital Marketing campaigns.
It is expected that the output will be on a desired level according to company standards.
Collaborate with stakeholders, including marketing teams, to identify their needs and expectations.
Collect feedback on email testing from agencies and businesses and possess the ability to articulate it effectively before conveying it to the developers.
Analyze current digital campaigns processes and identify areas for improvement.
Propose and document changes to streamline workflows and enhance efficiency.
Analyze data requirements for effective segmentation, personalization, and targeting in digital marketing campaigns.
Ensure data integrity and consistency within Salesforce Marketing Cloud/Data Cloud.
Understand and define reporting requirements for campaign performance metrics and analytics.
Create detailed documentation such as functional specifications, use cases, and user stories and other outcomes.
Clearly articulate requirements and specifications for development and implementation teams.
Work closely with the Salesforce Marketing Cloud/Data Cloud admin or development team to configure segments and email journeys according to campaign requirements.
Collaborate on any necessary customizations or integrations with other systems.
Close cooperation with Development, Product/Platform Owners, QA and others is expected on daily basis.
Develop and execute test plans to validate that the configured Salesforce Marketing Cloud solution meets the defined business requirements.
Provides continuous updates to stakeholders and Project Manager during project delivery, communicate changes, problems, risks and ambiguities.
Coordinate with testing teams and stakeholders to ensure successful testing before campaigns “GoLive”.
Offer ongoing support and address any issues or questions that arise during and after testing or implementation/deployment.

SKILLS & QUALIFICATIONS

Bachelor’s degree in relevant field, or other relevant work experience
4+ years of experience in a business analysis area (Functional Specifications, Use Cases)
2+ years of experience within a Lean/Agile development environment
Understanding of Salesforce Marketing Cloud/Data Cloud or other ESPs in the digital workspace
2+ years of experience with Jira (Backlog, Epics, User Stories creation)
Experience in Email Marketing campaigns.
Understanding of Campaign Performance Metrics and Analytics
Certification a field of Business Analysis (Recommended)
Training/mentor skills
Outstanding communication skills with technical and functional teams, both written and verbal
Ability to reach audiences of all levels of a large global organization.

What Takeda’s ICC Can Offer You

At Takeda, you take the lead on building and shaping your own career.

Joining the ICC in Mexico City will give you access to high-end technology, continuous training and a diverse and inclusive network of colleagues who will support your career growth.

It is our priority to provide competitive compensation and a benefit package that bridges your personal life with your professional career. Amongst our benefits are: