Senior Business Analyst – Digital Campaigns (Hybrid)

MEX - 9930 Takeda Innovation Solutions Mexico S.A de C.V

Santa Fe

Híbrido

MXN 600.000 - 900.000

Jornada completa

14 días+

Generador de candidaturas

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Supera los filtros ATS

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Monthly supermarket vouchers

Flexible working schemes

Healthcare plans

Extra time off

DEI programs

Descripción de la vacante

Takeda Innovation Solutions Mexico S.A de C.V in Mexico City is seeking a Senior Business Analyst to shape our Digital Campaigns and engagement solutions. You will liaise with stakeholders, document requirements, and create user stories for Salesforce Marketing Cloud and related data platforms.

The role collaborates with marketing, product, QA, and development teams, delivers functional specs, and tests campaigns before GoLive.

Formación

Bachelor’s degree in a relevant field or equivalent work experience.
4+ years in business analysis (functional specs, use cases).
2+ years in Lean/Agile development environments.
Understanding of Salesforce Marketing Cloud/Data Cloud or similar ESPs.
Experience with Jira and creating user stories.
Experience with Email Marketing campaigns and analytics.
BA certification is recommended.
Strong communication with technical and non-technical teams.
Ability to engage a global organization.

Responsabilidades

Act as liaison between business stakeholders and technical teams.
Facilitate stakeholder meetings to gather insights.
Create Jira user stories for digital campaigns.
Document business requirements for Digital Marketing campaigns.
Collaborate with marketing to identify needs and expectations.
Develop test plans and ensure Salesforce Marketing Cloud configurations meet requirements.
Write functional specs, use cases, and user stories for development.
Coordinate with testing teams to ensure successful GoLive campaigns.