Senior Braze Marketing Ops Lead – CRM & Lifecycle

Michael Page International México Reclutamiento Especializado S.A. de C.V; México; On-site; MXN 781,000 - 893,000; Full time

Benefits offered by this job

Permanent contract

Salary from MXN 70,000-80,000

Benefits above legal requirements

Job summary

Michael Page International México Reclutamiento Especializado S.A. de C.V. seeks a CRM Marketing specialist to own Braze campaigns and lifecycle programs across channels, segment audiences, and personalize communications using customer data.

You will work with Marketing, Product, Data, and Engineering to launch initiatives and optimize campaigns. Applicants should have hands-on Braze experience, a strong CRM background, and excellent English communication skills to coordinate with global teams

Qualifications

• Proven hands-on experience with Braze, including campaign execution, customer journey orchestration, segmentation, and lifecycle marketing.
• Strong background in CRM, retention, or customer engagement marketing.
• Experience working with cross-functional teams, including Marketing, Product, Data, and Engineering.
• Strong analytical skills with the ability to interpret campaign performance and drive optimization initiatives.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.
• Strong project management and stakeholder management skills.
• Advanced English with ability to communicate with global teams.
• Proactive, results-oriented mindset with a passion for delivering exceptional customer experiences.

Responsibilities

• Own and execute CRM campaigns through Braze across email, push, in-app, and SMS channels.
• Build, optimize, and maintain customer journeys and automated lifecycle programs.
• Segment audiences and personalize communications using customer data.
• Monitor campaign performance and provide recommendations to improve engagement, retention, and conversion.
• Partner with Marketing, Product, Data, and Engineering teams to launch new initiatives.
• Implement A/B tests and analyze results to drive continuous improvement.
• Ensure best practices in CRM operations, deliverability, and campaign execution.
• Support Braze integrations, data flows, and platform enhancements.
• Create reports and dashboards to track CRM KPIs.
• Act as the internal Braze subject matter expert and provide guidance to stakeholders.

Skills

Braze experience

CRM/retention

Cross-functional collaboration

Analytical skills

Project management

Tools

Braze platform

Job description

Michael Page International México Reclutamiento Especializado S.A. de C.V. seeks a CRM Marketing specialist to own Braze campaigns and lifecycle programs across channels, segment audiences, and personalize communications using customer data.

You will work with Marketing, Product, Data, and Engineering to launch initiatives and optimize campaigns. Applicants should have hands-on Braze experience, a strong CRM background, and excellent English communication skills to coordinate with global teams