Segment Marketing Manager - Product Portable Gas Detection

MSA - The Safety Company; Santiago de Querétaro; On-site; MXN 600,000 - 1,000,000; Full time

Job summary

MSA Safety busca un Segment Marketing Manager de Producto en México para definir y ejecutar la estrategia de go‑to‑market de segmentos asignados, alineando necesidades locales con la estrategia global y maximizando la propuesta de valor para ventas.

El rol exige conocimiento profundo de clientes, mappings de compra y métricas de rendimiento; colaborará estrechamente con Marketing, Ventas y Servicio para impulsar crecimiento de ingresos y cuota de mercado en la región LAR.

Qualifications

• Al menos 3 años en marketing de producto, con experiencia en roles de producto.
• Conocimiento profundo de estrategia de producto, normas de la industria y regulaciones de seguridad.
• Perfil analítico con mentalidad de negocio.
• Experiencia en ventas técnicas y/o interacción con clientes.
• Idiomas: español, portugués e inglés (con oral y escritura).

Responsibilities

• Definir y gestionar estrategia y roadmap de producto para segmentos asignados.
• Ejecutar iniciativas comerciales y asegurar alineación con ventas y mercado.
• Medir KPIs de estrategia y ajustar tácticas según objetivos.
• Colaborar con Marketing, Marcom, Ventas, Servicio y Operaciones.

Skills

Product marketing

Market strategy

Analytical

Technical sales

Customer facing

Languages

Education

Bachelors in Engineering/Marketing/Business

MBA in Marketing or related field

Product Marketing certification

Tools

Excel

ERP systems

SAP ECC

CRM Salesforce

Marketing automation platforms

Job description

Descripción General

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsabilidades

The Segment Marketing Manager for Product is responsible for defining and executing the go-to-market strategy for assigned product segments, focusing on portfolio management and marketing strategies that seamlessly integrate local market needs with the company's global strategy. This role requires deep understanding of customer personas, the complete buying process, and key customer pain points to deliver powerful and differentiated value propositions to the sales team, driving revenue growth and market share expansion across the LAR region.

Key Responsibilities:

• Product Strategy & Roadmap Management Define and manage product strategy and roadmap for assigned segments; ensure alignment between product development, market needs, and go-to-market execution; prioritize features and enhancements based on customer feedback and competitive analysis.
• Execute and Optimize Commercial Initiatives – Manage existing commercial initiatives to drive demand for the product, ensuring alignment with sales team objectives and market dynamics.
• Measure and Adjust Strategy Performance – Measure the success of strategy implementation through KPIs and adjust tactics as needed to ensure alignment with the company's strategic objectives
• Cross-Functional Collaboration – Collaborate with Marketing peers, Marcom, Sales, Customer service, service and operations teams to ensure the activities are aligned with market needs and contribute to the overall effectiveness of market strategies.

Requisitos

Experience (required):

• 3+ years of business experience, with experience in product marketing roles (Mandatory);
• Deep knowledge in products strategy, industry standards, and safety regulations;
• Analytical profile with strong business mindset;
• Technical sales process and/or customer facing role experience;
• Language: Spanish, Portuguese and English spoken and written
• Work experience interacting with customers, sales and distributors.
• Demonstrated experience in Product Marketing and portafolio management

Experience (preferred):

• MS Office management and ERP systems;
• Excel proficiency and SAP ECC experience;
• Experience with marketing automation platforms and CRM systems (Salesforce);
• Background in strategic planning and value proposition development;

Education (required):

• Bachelor’s degree Engineering, Marketing or Business administration
• Project management, strategic planning, value proposition management

Education (preferred):

• Product Marketing certification or professional qualification
• MBA in Marketing or related field

Travel:

10% to 25%

Budgetary Responsibility:

Responsible for marketing budget spend for respective Product Group

Leverages marketing spend to highest effectiveness level