Segment Marketing Manager - Product Portable Gas Detection

MSA Safety Inc.; Santiago de Querétaro; Híbrido; MXN 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

MSA Safety Inc. en Querétaro busca un Gerente de Marketing de Segmento de Producto para definir y ejecutar la estrategia de comercialización de los segmentos asignados, alineando desarrollo de producto con las necesidades del mercado local y la estrategia global.

El rol requiere comprender a fondo a los clientes, las etapas de compra y puntos de dolor, para entregar propuestas de valor diferenciadas al equipo de ventas, impulsando el crecimiento de ingresos y cuota de mercado en la región LATAM.

Formación

• 3+ años en marketing de productos o roles de marketing
• Conocimiento profundo de estrategia de producto, normas industriales y regulaciones de seguridad
• Habilidad analítica y mentalidad orientada a negocio
• Experiencia en procesos de ventas técnicas y/o roles de cara al cliente
• Idiomas: español, portugués e inglés (hablados y escritos)
• Experiencia interactuando con clientes, ventas y distribuidores
• Experiencia demostrada en Marketing de Producto y gestión de portafolio

Responsabilidades

• Definir y gestionar la estrategia y roadmap del producto para segmentos asignados
• Ejecutar e impulsar iniciativas comerciales para generar demanda
• Medir y ajustar el rendimiento a través de KPIs
• Colaborar con Marketing, Marcom, ventas, servicio y operaciones para alinear las actividades con necesidades del mercado

Conocimientos

Marketing de productos

Estrategia de mercado

Análisis

Ventas y coordinación

Idiomas: español, portugués, inglés

Educación

Licenciatura en Ingeniería, Marketing o Administración de Empresas

Gestión de proyectos y planificación estratégica

Herramientas

SAP ECC

Salesforce

Automatización de marketing

ERP / Office

Descripción del empleo

Descripción General

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsabilidades

The Segment Marketing Manager for Product is responsible for defining and executing the go-to-market strategy for assigned product segments, focusing on portfolio management and marketing strategies that seamlessly integrate local market needs with the company's global strategy. This role requires deep understanding of customer personas, the complete buying process, and key customer pain points to deliver powerful and differentiated value propositions to the sales team, driving revenue growth and market share expansion across the LAR region.

Key Responsibilities:

1. Product Strategy & Roadmap Management Define and manage product strategy and roadmap for assigned segments; ensure alignment between product development, market needs, and go-to-market execution; prioritize features and enhancements based on customer feedback and competitive analysis.

1. Execute and Optimize Commercial Initiatives - Manage existing commercial initiatives to drive demand for the product, ensuring alignment with sales team objectives and market dynamics.
2. Measure and Adjust Strategy Performance - Measure the success of strategy implementation through KPIs and adjust tactics as needed to ensure alignment with the company's strategic objectives
3. Cross-Functional Collaboration - Collaborate with Marketing peers, Marcom, Sales, Customer service, service and operations teams to ensure the activities are aligned with market needs and contribute to the overall effectiveness of market strategies.

Requisitos

Experience (required):

• 3+ years of business experience, with experience in product marketing roles (Mandatory);
• Deep knowledge in products strategy, industry standards, and safety regulations;
• Analytical profile with strong business mindset;
• Technical sales process and/or customer facing role experience;
• Language: Spanish, Portuguese and English spoken and written
• Work experience interacting with customers, sales and distributors.
• Demonstrated experience in Product Marketing and portafolio management

Experience (preferred):

• MS Office management and ERP systems;
• Excel proficiency and SAP ECC experience;
• Experience with marketing automation platforms and CRM systems (Salesforce);
• Background in strategic planning and value proposition development;

Education (required):

• Bachelor's degree Engineering, Marketing or Business administration
• Project management, strategic planning, value proposition management

Education (preferred):

• Product Marketing certification or professional qualification
• MBA in Marketing or related field

Travel:

• 10% to 25%

Budgetary Responsibility:

• Responsible for marketing budget spend for respective Product Group
• Leverages marketing spend to highest effectiveness level