Gerente de Marca y Producto (Marketing)

Placements24; San Luis Potosí; Hybrid; MXN 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Growth opportunities

Product discounts

Engaging work environment

Job summary

Placements24 in San Luis Potosí, Mexico, is seeking a Brand and Product Marketing Manager to lead brand strategy, lifecycle management, and marketing campaigns for a consumer goods portfolio. You will shape insights-driven plans that resonate with the target audience and boost market share.

The role requires 4–6 years in brand management or product marketing, strong analytics, and collaboration with product development, sales, and creative teams. Hybrid work is offered in this growing company.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA a plus).
• 4-6 years of brand management or product marketing experience in consumer goods.
• Proven experience in developing and executing brand and product strategies.
• Strong knowledge of market research, consumer insights, and competitive analysis.
• Analytical and data-driven with cross-functional collaboration skills.
• Experience in digital marketing and integrated campaign planning is desirable.
• Spanish proficiency required; English a plus.
• Located in or willing to relocate to San Luis Potosí, San Luis Potosí.

Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to drive brand awareness, preference, and market share.
• Manage the product lifecycle from conception through launch and post-launch analysis.
• Conduct market research and competitive intelligence to inform brand and product strategies.
• Oversee marketing collateral, advertising campaigns, and promotional activities.
• Collaborate with product development to define roadmaps, features, and positioning.
• Maintain consistent brand messaging across channels and communications.
• Analyze sales data and campaign performance to provide optimization insights.
• Develop pricing strategies and promotional plans to support sales objectives.
• Manage external agencies and vendors involved in marketing and product development.
• Stay informed about industry trends and best practices in brand management and product marketing.

Skills

Brand management

Product marketing

Market research

Campaign planning

Digital marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business Administration

MBA (plus)

Tools

CRM software

Marketing automation

Google Analytics

Job description

About the Role

Our client, a dynamic consumer goods company located in San Luis Potosí , is searching for a talented Brand and Product Marketing Manager. This role is key to driving brand strategy, product lifecycle management, and marketing campaign execution for a portfolio of key products. You will be responsible for understanding market dynamics, consumer insights, and competitive landscapes to develop compelling brand strategies and product marketing plans that resonate with the target audience and drive sales. The ideal candidate is a strategic thinker with strong analytical skills and a passion for building strong brands. This is an excellent opportunity to make a significant impact on brand growth and product success within a growing organization in the heart of San Luis Potosí . You will work closely with product development, sales, and creative teams to ensure a cohesive and impactful market presence, ultimately contributing to increased market share and brand loyalty.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to drive brand awareness, preference, and market share.
• Manage the product lifecycle from conception through to launch and post-launch analysis.
• Conduct market research, consumer insights analysis, and competitive intelligence to inform brand and product strategies.
• Oversee the development of marketing collateral, advertising campaigns, and promotional activities.
• Collaborate with product development teams to define product roadmaps, features, and positioning.
• Manage brand messaging and ensure consistency across all marketing channels and communications.
• Analyze sales data and marketing campaign performance, providing insights and recommendations for optimization.
• Develop pricing strategies and promotional plans to support sales objectives.
• Manage external agencies and vendors involved in marketing and product development.
• Stay informed about industry trends and best practices in brand management and product marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• 4-6 years of experience in brand management, product marketing, or a related field, preferably within the consumer goods industry.
• Proven experience in developing and executing successful brand and product marketing strategies.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Proficiency in project management and cross-functional team collaboration.
• Strong communication, presentation, and interpersonal skills.
• Experience in digital marketing and integrated campaign planning is desirable.
• Proficiency in Spanish is required; English proficiency is a plus.
• Located in or willing to relocate to San Luis Potosí , San Luis Potosí .

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work model for better work-life balance.
• Opportunities for professional growth and development.
• Engaging work environment within a reputable company.
• Comprehensive health benefits package.
• Product discounts and other company perks.