S&CM Channel Manager

Beiersdorf; Ciudad de México; On-site; MXN 700,000 - 900,000; Full time

Job summary

Beiersdorf is seeking a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution across retail environments, translating brand and category strategies into winning shopper and customer solutions.

The role drives the end-to-end channel agenda by defining the Perfect Store by Retail Environment, building innovation plans, developing category value stories, and tracking execution with gap closing opportunities.

Qualifications

• At least 3 years of experience in Sales or Shopper Marketing/Trade Marketing.
• Financial analysis skills required.
• Proven experience matching brand and channel strategies and translating to execution.
• Fluent English.
• Customer-centric thinking.

Responsibilities

• Defining the Perfect Store by Retail Environment.
• Building winning innovation plans.
• Developing compelling category value stories.
• Tracking execution and developing gap closing opportunities.

Skills

Sales/Shopper Marketing

Trade Marketing

Financial analysis

Dunnhumby & Nielsen experience

Stakeholder management

Fluent English

Customer-centric thinking

Tools

Dunnhumby & Nielsen

Job description

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

The position acts as a key integrator between S&CM Category Lead, Commercial and Customer team, ensuring that strategies are aligned.

Your Tasks

The Shopper & Customer Marketing Channel Manager is responsible for leading the strategic planning and execution excellence of the channel by translating brand and category strategies into winning shopper and customer solutions across the retail environments. The role drives the end-to-end channel agenda by:

• Defining the Perfect Store by Retail Environment.
• Building winning innovation plans.
• Developing compelling category value stories.
• Tracking Execution and developing gap closing opportunities.

Your Tasks

The Shopper & Customer Marketing Channel Manager is responsible for leading the strategic planning and execution excellence of the channel by translating brand and category strategies into winning shopper and customer solutions across the retail environments. The role drives the end-to-end channel agenda by:

• Defining the Perfect Store by Retail Environment.
• Building winning innovation plans.
• Developing compelling category value stories.
• Tracking Execution and developing gap closing opportunities.

Your Profile

• At least 3 years of experience, Sales or Shopper Marketing / Trade Marketing
• Financial Analysis skills required
• Proven experience of matching brand strategies and channel strategies, and translating it into execution
• Proven Experience using Dunnhumby & Nielsen.
• Customer-centric thinking
• Able to identify customers’ needs and build business strategies based on them.
• Stakeholder management in a matrix organization
• Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers
• Pragmatic, Dynamic, results-oriented individual with a "hands on" style
• Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment
• Good interpersonal and communication skills; team player
• Fluent English

Additional Information

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