Trade Marketing Coordinator

Beiersdorf Group; Ciudad de México; On-site; MXN 300,000 - 540,000; Full time

Job summary

Beiersdorf Group, based in Mexico City, seeks a Marketing Analytics professional to support category activities and market insights. You will analyze shopper behavior, ensure timely data for planning, and help manage budgets while coordinating with cross-functional teams to drive sales and POS effectiveness.

The role requires hands-on, pragmatic collaboration with strong analytical skills, English proficiency, and the ability to thrive in a fast-paced environment with diverse stakeholders.

Qualifications

• 1+ year of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing.
• Basic knowledge of Modern Trade channels (Pharmacy, Supermarkets).
• Analytical/financial analysis skills and budget control.
• Hands-on, pragmatic and dynamic approach.
• Experience managing stakeholders in a matrix organization.
• Ability to manage ambiguity and conflicts within a network of stakeholders and customers.
• Adaptable in a fast-paced, high-growth environment.
• Strong interpersonal and communication skills; team player.
• Personable, energetic, proactive and honest.
• Passion for simplification and synergy.
• Intermediate-advanced English.

Responsibilities

• Ensure data is provided for commercial planning and development in a timely, accurate manner.
• Produce standard reports as defined by Lead Market S&CM team
• Manage central database for the market ensuring accuracy and updates
• Produce ad-Hoc analyses as required by S&CM team
• Support local operations in analytical and administrative needs
• Ensure project budget management as required
• Track execution compliance to gain insights to improve POS strategy and POS material.

Skills

Data analysis

Budgeting

Stakeholder management

English communication

Team player

Job description

Your Tasks

Role Purpose:

Supports the execution of assigned category activities based on the category strategy, understanding the behavior and needs of the channel/shopper, while preserving brand value. The main objective is to increase sales and market share, ensuring that activities are implemented on time and in accordance with the strategy.

Main Accountabilities:

• Ensure that relevant data is provided for the commercial planning and development process in an accurate and timely manner.
• Produce standard reports as defined by Lead Market S&CM team
• Manage central database for the market ensuring it is accurate and updated
• Produce ad-Hoc analysis, as required by S&CM team
• Support local operations in all relevant analytical and administration needs
• Ensure project budget management as required
• Track execution compliance in order to get insights to improve POS strategy and POS material.

Your Profile

• At least 1 full-time year of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing
• Basic knowledge of channels Modern Trade (Pharmacy, Supermarkets)
• Basic Analytical/ Financial Analysis skills required/ Budget control
• Pragmatic, Dynamic individual with a "hands on" style
• Stakeholder management in a matrix organization
• Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers
• Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment
• Good interpersonal and communication skills; team player
• Personable, Energetic, Responsive, Confident and Honest
• Passion for simplification and synergy
• Intermediate-advanced English

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.