Shopper & Channel Marketing Lead

Beiersdorf; Ciudad de México; On-site; MXN 700,000 - 900,000; Full time

Job summary

Beiersdorf is seeking a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution across retail environments, translating brand and category strategies into winning shopper and customer solutions.

The role drives the end-to-end channel agenda by defining the Perfect Store by Retail Environment, building innovation plans, developing category value stories, and tracking execution with gap closing opportunities.

Qualifications

• At least 3 years of experience in Sales or Shopper Marketing/Trade Marketing.
• Financial analysis skills required.
• Proven experience matching brand and channel strategies and translating to execution.
• Fluent English.
• Customer-centric thinking.

Responsibilities

• Defining the Perfect Store by Retail Environment.
• Building winning innovation plans.
• Developing compelling category value stories.
• Tracking execution and developing gap closing opportunities.

Skills

Sales/Shopper Marketing

Trade Marketing

Financial analysis

Dunnhumby & Nielsen experience

Stakeholder management

Fluent English

Customer-centric thinking

Tools

Dunnhumby & Nielsen

Job description

Beiersdorf is seeking a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution across retail environments, translating brand and category strategies into winning shopper and customer solutions.

The role drives the end-to-end channel agenda by defining the Perfect Store by Retail Environment, building innovation plans, developing category value stories, and tracking execution with gap closing opportunities.