Remote Senior Paid Media Lead for Education

Atomic Hr; Victoria de Durango; Remote; MXN 446,000 - 781,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

Mission-driven campaigns

Leadership growth

Job summary

Atomic Hr is seeking a Paid Media Specialist to lead strategy and execution for education-focused partners. You will manage campaigns across Google Ads, Meta, LinkedIn, Display, and streaming media, driving inquiries, applications, and enrollments with a data-driven approach.

You will collaborate with Account Services, Analytics, and Creative teams to optimize performance, while staying ahead of industry trends in higher education marketing.

Qualifications

• 5+ years of Paid Media experience in performance-focused campaigns.
• Strong expertise across Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic.
• Experience managing high-budget campaigns ($100K+/month) is preferred.
• Proven ability to generate inquiries, applications, enrollments, and lead generation.
• Excellent analytical skills and ability to translate data into actionable insights.
• Experience presenting performance and strategy to clients or senior stakeholders.

Responsibilities

• Lead Paid Media strategy and execution across multiple channels (Google, Meta, LinkedIn, Display, YouTube).
• Own campaign performance and align with partner goals (inquiries, applications, enrollments, lead gen).
• Provide reporting, insights, and optimization recommendations to partners and internal teams.
• Identify testing opportunities across channels, audiences, and creative approaches.
• Collaborate with creative, analytics, and account teams to ensure strong campaign performance.
• Stay informed on Paid Media trends and innovations in higher education marketing.

Skills

Paid media strategy

Campaign optimization

Analytical mindset

Client communication

Agency experience

English communication

Leadership

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Display Advertising

Programmatic

Job description

Atomic Hr is seeking a Paid Media Specialist to lead strategy and execution for education-focused partners. You will manage campaigns across Google Ads, Meta, LinkedIn, Display, and streaming media, driving inquiries, applications, and enrollments with a data-driven approach.

You will collaborate with Account Services, Analytics, and Creative teams to optimize performance, while staying ahead of industry trends in higher education marketing.