Remote Performance Marketing Lead: Data-Driven Ads

Together Light Incorporated; México; Remote; MXN 900,000 - 1,500,000; Full time

Job summary

Together Light Inc. is seeking a hands-on Performance Marketing Lead to drive paid media across Google, YouTube, TikTok, and more. You will design structured experiments, measure outcomes, and translate data into actionable plans that improve CAC and ROAS.

You'll own end-to-end campaigns, partner with Creative and Product teams, document results meticulously, and report weekly to the CEO with clear insights and recommendations.

Qualifications

• 5+ years managing paid digital advertising campaigns at scale.
• Proven track record improving revenue and lowering CAC.
• Strong knowledge of Google Ads platform.
• Experience with multiple platforms (Google, Microsoft, TikTok, YouTube, Meta).
• Experience with tracking implementations (GA4, GTM).
• Excellent written and verbal communication; remote work disciplined.

Responsibilities

• Own daily paid media execution and optimization.
• Launch experiments and analyze results.
• Collaborate with Creative, Product, Analytics.
• Report to CEO weekly with insights.
• Oversee funnel optimization end-to-end.
• Maintain data integrity and tracking across platforms.

Skills

Paid ads

Data analysis

Campaign optimization

Experimentation

Google Ads

Measurement & reporting

Remote work discipline

Cross-functional collaboration

Tools

Google Analytics 4

Google Tag Manager

Job description

Together Light Inc. is seeking a hands-on Performance Marketing Lead to drive paid media across Google, YouTube, TikTok, and more. You will design structured experiments, measure outcomes, and translate data into actionable plans that improve CAC and ROAS.

You'll own end-to-end campaigns, partner with Creative and Product teams, document results meticulously, and report weekly to the CEO with clear insights and recommendations.