Remote Marketing Operations Specialist — Systems & Automation

Formulated Automation; Monterrey; Remote; MXN 1,117,000 - 1,676,000; Full time

Job summary

Formulated Automation is seeking a Marketing Operations Specialist to manage multi-channel campaigns, automate repetitive tasks, and optimize processes across email, SMS, WordPress sites, and social channels. You’ll integrate systems for new locations, coordinate with the Head of Growth, and ensure campaigns launch on time.

You’ll work hands-on to build scalable workflows, leverage AI tools like ChatGPT and Zapier, and drive efficiency across email, SMS, websites, and digital assets for a

Qualifications

• 3+ years of hands-on marketing operations experience supporting U.S.-based companies.
• Proven experience building, launching, and managing email campaigns and automations using platforms such as ActiveCampaign, Klaviyo, HubSpot, or Mailchimp.
• Experience executing SMS marketing campaigns using tools such as SimpleTexting, Attentive, Postscript, or similar platforms.
• Experience setting up, migrating, or integrating marketing systems for a new business, location, or brand, including CRM, email platforms, tracking, and business listings.
• Hands-on experience managing branded social media accounts, including short-form content and scheduling platforms.
• Ability to update and manage WordPress websites, with basic knowledge of HTML and CSS.
• Experience using AI tools and automation platforms to simplify workflows, save time, and improve productivity.
• Excellent written English communication skills and strong attention to detail.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• A proactive, independent mindset and the ability to learn new tools and systems quickly.
• Reliable high-speed internet, a backup internet connection, and a dependable computer.

Responsibilities

• Marketing Systems & Integrations: Lead the marketing setup and integration process for new clinic locations, including CRM and email platforms, SMS systems, contact lists, booking links, tracking tools, business listings, and website updates.
• Email & SMS Marketing: Build, segment, test, and schedule approximately 6-12 campaigns per week using platforms such as ActiveCampaign, SimpleTexting, and CounselEar. Manage contact lists, tags, and automations while ensuring accuracy and compliance with opt-out preferences.
• YouTube Operations: Support video publishing and channel management, including uploading videos, optimizing titles and descriptions, adding chapters, coordinating with editors, and tracking channel performance.
• Social Media Management: Manage social media calendars across multiple brands, repurpose existing content into posts, reels, and stories, schedule publications, respond to comments, and monitor engagement.
• Website Management: Make content updates in WordPress, maintain landing pages, forms, and booking links, and coordinate with developers on more complex website improvements.
• Marketing Automation & AI: Use tools such as ChatGPT, Claude, Zapier, and other automation platforms to streamline repetitive tasks, improve workflows, and increase efficiency.
• Creative & Direct Mail: Create marketing materials using Canva and coordinate direct-mail campaigns through platforms such as Click2Mail.
• Webinars & Virtual Events: Support the execution of online events, including promotional campaigns, registration processes, and speaker coordination.
• Reporting & Process Improvement: Monitor campaign performance, maintain organized workflows, document SOPs, and identify opportunities to improve marketing processes.

Skills

Marketing operations

Email campaigns

SMS campaigns

CRM integration

Social media management

WordPress HTML/CSS

AI workflow automation

Project management

Attention to detail

Tools

ActiveCampaign

Klaviyo

HubSpot

Mailchimp

SimpleTexting

Attentive

Postscript

Zapier

Make

Notion

Canva

Google Analytics 4

Looker Studio

WordPress

Click2Mail

Job description

Formulated Automation is seeking a Marketing Operations Specialist to manage multi-channel campaigns, automate repetitive tasks, and optimize processes across email, SMS, WordPress sites, and social channels. You’ll integrate systems for new locations, coordinate with the Head of Growth, and ensure campaigns launch on time.

You’ll work hands-on to build scalable workflows, leverage AI tools like ChatGPT and Zapier, and drive efficiency across email, SMS, websites, and digital assets for a