Remote Marketing Analytics Lead for New Businesses & M&A

Toptal; México; À distance; MXN 700 000 - 950 000; Plein temps

Résumé du poste

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure, supporting new businesses acquired through M&A. You will track paid advertising performance and translate it into metrics like LTV and ROAS to inform budget allocation and channel strategy.

This role is fully remote and requires English communication. You will define key metrics, develop reports and dashboards, build data pipelines, and partner with analysts to tie marketing activity to revenue.

Qualifications

• Bachelor's degree required.
• 3+ years of data analysis, analytics, or business intelligence, focused on marketing analytics.
• Experience analyzing paid advertising performance and translating to LTV, CAC, ROAS.
• Experience building/owning marketing data infrastructure (tracking, attribution, reporting).
• Strong background in math, science, finance, engineering, or statistics; MBA a plus.

Responsabilités

• Analyze data, build models, test hypotheses, forecast performance, create Tableau reports, and write SQL scripts to inform marketing decisions.
• Build and maintain the marketing data infrastructure across ad impressions to revenue, integrating Google Analytics, Google Ads, and other platforms.
• Onboard and integrate marketing data from newly acquired companies, establishing tracking, attribution, and reporting with the same rigor as the rest of Toptal.
• Measure paid advertising performance across channels, analyzing spend, CAC, funnel conversion, ROAS, and LTV to guide budget allocation.
• Define independent, holistic metrics aligned with company strategy, including LTV, ROAS, and payback.
• Use descriptive and diagnostic analytics to develop actionable recommendations for marketing leaders.
• Collaborate with Business Analysts to connect marketing performance with revenue and unit economics.
• Map marketing processes and data flows across acquisition, engagement, and revenue generation.
• Identify opportunities to improve efficiency, conversion, and overall performance.
• Leverage Generative AI tools to accelerate analysis and automate reporting.

Connaissances

Data analysis

Marketing analytics

Paid advertising analytics

Marketing data infra

Mathematical background

SQL

R

Python

MATLAB

Generative AI

Data storytelling

Startup experience

Stakeholder management

Communication

Google Analytics

Formation

Bachelor's degree

Outils

Tableau

Power BI

Qlik

SQL

R

Python

MATLAB

Description du poste

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure, supporting new businesses acquired through M&A. You will track paid advertising performance and translate it into metrics like LTV and ROAS to inform budget allocation and channel strategy.

This role is fully remote and requires English communication. You will define key metrics, develop reports and dashboards, build data pipelines, and partner with analysts to tie marketing activity to revenue.