Senior Marketing Analytics Lead

Omnicom Media; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Omnicom Media seeks an analytics-focused professional to support cross-channel measurement and client reporting. You will design and analyze brand lift studies, work with Datorama and other BI tools, and translate insights into actionable media strategies.

The role requires 3–4 years in analytics within advertising or related fields, with strong Excel and Python skills, and familiarity with Adobe Analytics and DSPs. Based in Mexico City, hybrid options may apply.

Formación

• Bachelor’s degree in Mathematics, Economics, Marketing, Industrial Engineering, or related field.
• 3-4 years of analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency media planning and execution is helpful but not required.

Responsabilidades

• Build a deep understanding of each client’s strategic issues, priorities and competitive position.
• Support measurement plan development for cross-channel campaigns; define KPIs for each channel.
• Manage projects with strong organizational skills and deliver work on time and with high quality.
• Build and present media performance reports and viewpoints to clients across phone, video, and in-person settings.
• Design and measure A/B tests and incrementality tests; define hypotheses and communicate impact.
• Contribute to consumer segmentation and audience identification work.

Conocimientos

Brand lift studies

Media analytics

Data analysis

Excel (VLOOKUP, pivot tables)

Python

Datorama or BI tools

Adobe Analytics

Facebook Ads Manager

Programmatic DSPs

Educación

Bachelor’s degree in Mathematics, Economics, Marketing, Industrial Engineering, or related field

Herramientas

Datorama

Adobe Analytics

Facebook Ads Manager

Programmatic DSPs

Descripción del empleo

Omnicom Media seeks an analytics-focused professional to support cross-channel measurement and client reporting. You will design and analyze brand lift studies, work with Datorama and other BI tools, and translate insights into actionable media strategies.

The role requires 3–4 years in analytics within advertising or related fields, with strong Excel and Python skills, and familiarity with Adobe Analytics and DSPs. Based in Mexico City, hybrid options may apply.