Remote LATAM Field Marketing Lead — Demand Gen

Hyland; Santiago de Querétaro; Remote; MXN 394,000 - 676,000; Full time

Job summary

Hyland is seeking a Senior Field Marketer for LATAM to drive demand within a named account model through regional field programs and events that build awareness and pipeline. You'll partner with sales, product marketing, and campaign teams to design ABM programs, multi-channel engagement, and regional events, measuring ROI and accelerating opportunities to close.

The role requires 3+ years in B2B marketing with field experience, excellent communication, and the ability to influence across teams

Qualifications

• 3+ years in B2B marketing with field marketing experience.
• Proven record enabling sales to achieve revenue goals.
• Strong communication and cross-functional project management.

Responsibilities

• Collaborate with demand gen and sales to develop regional marketing strategies.
• Design and execute regional field marketing campaigns and events.
• Create ABM programs using multi-channel tactics to engage target accounts.
• Plan and oversee regional events, user forums, and executive dinners.
• Partner with cross-functional teams to ensure consistent messaging and ROI.
• Track program performance and provide ROI-based optimization recommendations.

Skills

B2B marketing

Field marketing

Sales enablement

Cross-functional collaboration

ABM experience

Tools

Marketing automation

CRM

BI/Analytics

Content management

Event management

Job description

Hyland is seeking a Senior Field Marketer for LATAM to drive demand within a named account model through regional field programs and events that build awareness and pipeline. You'll partner with sales, product marketing, and campaign teams to design ABM programs, multi-channel engagement, and regional events, measuring ROI and accelerating opportunities to close.

The role requires 3+ years in B2B marketing with field experience, excellent communication, and the ability to influence across teams