LATAM SMB Marketing Strategy Lead – Hybrid

HP; Ciudad de México; Hybride; MXN 1 500 000 - 2 100 000; Plein temps

Résumé du poste

HP in LATAM is seeking a Senior Marketing leader for SMB to own regional strategy across countries, channels, and campaigns. You will connect strategy, content, and customer experience to maximize business impact, guiding stakeholders globally, regionally, and locally.

You will lead the 4P planning, manage budgets, drive regional campaigns, and optimize digital and channel experiences, ensuring a cohesive Pan-LATAM approach that delivers measurable outcomes.

Qualifications

• 10+ years in strategic marketing, planning, and regional execution.
• Proven SMB, channel, and online marketing experience.
• Fluency in English and Spanish; Portuguese a plus.
• Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns.

Responsabilités

• Define and lead Pan HP LATAM SMB strategy aligning objectives with global, regional, and local teams.
• Orchestrate the 4P planning process (Product, Price, Place, Promotion) with cross-functional teams.
• Manage budgets and cascade strategies across LATAM countries.
• Drive regional campaigns, adapting global initiatives for local relevance and impact.
• Develop integrated communication plans and coordinate Pan-LATAM launches.
• Optimize digital and channel experiences, including landing pages and content.
• Map the full customer journey and identify gaps across touchpoints.
• Consolidate KPIs and activation plans for regional reporting.

Connaissances

Digital Marketing

E-commerce

Channel Strategy

Leadership

Data-driven

Outils

Dashboards

AI Analytics

Description du poste

HP in LATAM is seeking a Senior Marketing leader for SMB to own regional strategy across countries, channels, and campaigns. You will connect strategy, content, and customer experience to maximize business impact, guiding stakeholders globally, regionally, and locally.

You will lead the 4P planning, manage budgets, drive regional campaigns, and optimize digital and channel experiences, ensuring a cohesive Pan-LATAM approach that delivers measurable outcomes.