Remote Growth Marketing Lead — Data-Driven Growth

Elsevier; Tijuana; Remote; MXN 600,000 - 900,000; Full time

Job summary

Elsevier seeks an experienced Growth Marketing Manager to lead data-driven growth initiatives on a fully remote basis. You will identify growth opportunities, optimize funnels, and leverage analytics to inform all marketing efforts.

The role requires designing and executing A/B tests and multivariate experiments across the user journey, driving sustainable user acquisition, activation, and retention. The position emphasizes experimentation, channel optimization, and collaborative growth across

Qualifications

• Experience in data-driven growth marketing and decision making.
• Proven track record of driving acquisition and retention through experiments.
• Ability to design and analyze A/B and multivariate tests across funnels.

Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app)

Skills

Growth marketing

Data analytics

A/B testing

Multivariate tests

User acquisition

Retention strategies

Tools

Analytics tools

Experiment platforms

Job description

Elsevier seeks an experienced Growth Marketing Manager to lead data-driven growth initiatives on a fully remote basis. You will identify growth opportunities, optimize funnels, and leverage analytics to inform all marketing efforts.

The role requires designing and executing A/B tests and multivariate experiments across the user journey, driving sustainable user acquisition, activation, and retention. The position emphasizes experimentation, channel optimization, and collaborative growth across