Regional Social Media Lead: Multi‑Market Growth

Didi; Ciudad de México; Híbrido; MXN 800.000 - 1.200.000; Jornada completa

Descripción de la vacante

DiDi Mexico City is seeking a Regional Social Media Manager to lead SSL region social and influencer strategy across Mexico, Colombia, and Argentina. You will embody a founder mindset, align with cross-functional teams, and use data to guide decisions that strengthen brand equity and growth.

You will own end-to-end campaigns, coordinate multi-market programs, and assure brand quality across platforms like TikTok, Instagram and YouTube, collaborating with agencies and internal partners to drive

Formación

• 7+ years leading social media strategy and agency management.
• Experience managing regional or multi-market campaigns in tech or top agencies.
• Excellent English and Spanish communication; able to present to executives.
• Proven ability to drive measurable brand equity and business growth.

Responsabilidades

• Brief Analysis & Elevation: dissect briefs and inject social-first insights.
• Regional Strategy across SSL markets (MX, CO, AR) ensuring brand health.
• Business Connection: tie social metrics to KPIs and value.
• Authority in the room: educate and push back on non-social tactics.
• End-to-End Campaign Management: from brief to reporting.
• Auditing and feedback on creative decks, media plans, influencer rosters.
• Project Orchestration: manage 5–10 active projects/month with PM tools.
• Analytics & Optimization: monitor campaigns and pivot tactics in real time.
• Culture & Inspiration: track benchmarks and share platform shifts.

Conocimientos

Social media strategy

Agency management

Creative/brand planning

Regional campaigns

Stakeholder management

PM/Workflow

Analytics

Influencer ecosystem

Bilingual (English/Spanish)

Herramientas

Asana

Monday.com

Jira

Sprinklr

Sprout Social

Hootsuite

Emplifi

Descripción del empleo

DiDi Mexico City is seeking a Regional Social Media Manager to lead SSL region social and influencer strategy across Mexico, Colombia, and Argentina. You will embody a founder mindset, align with cross-functional teams, and use data to guide decisions that strengthen brand equity and growth.

You will own end-to-end campaigns, coordinate multi-market programs, and assure brand quality across platforms like TikTok, Instagram and YouTube, collaborating with agencies and internal partners to drive