Regional Social & Creator Lead: Growth & Influence

Diageo; Ciudad de México; On-site; MXN 1,200,000 - 2,000,000; Full time

Job summary

Diageo seeks a senior regional social and influencer leader to drive end-to-end strategy, execution and optimisation across markets. You will manage regional social handles and champion always-on content, aligning creator activation with Connected Reach plans.

Your mandate includes elevating engagement, performance, and brand equity through data-driven content and partnerships. The role requires extensive experience in multi-market social media, influencer marketing and governance, with a track

Qualifications

• 8+ years of experience in social media, content, influencer marketing or digital marketing across multiple markets.
• Strong experience managing brand social channels and delivering high‑impact content strategies.
• Proven success in influencer and creator marketing with talent partnerships and integrated campaigns.

Responsibilities

• Own regional social and influencer strategies aligned to priorities and brand positioning.
• Lead management of regional/local Jewel social handles and content calendars.
• Drive community management and authentic, on-brand consumer interactions.

Skills

Strategy

Influencer Marketing

Content Strategy

Social Media

Analytics

Tools

Social Listening

AI Tools

Job description

Diageo seeks a senior regional social and influencer leader to drive end-to-end strategy, execution and optimisation across markets. You will manage regional social handles and champion always-on content, aligning creator activation with Connected Reach plans.

Your mandate includes elevating engagement, performance, and brand equity through data-driven content and partnerships. The role requires extensive experience in multi-market social media, influencer marketing and governance, with a track