Regional Content Ops Lead - Drive Reuse & Timely Assets

Diageo Americas; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Diageo Americas is seeking a Regional Content Operations Lead to manage content demand and delivery across markets. The role focuses on adapting global content for local use, ensuring assets are ready for approval, storage and reuse while coordinating with agency partners and internal teams.

The candidate will translate market needs into clear agency briefs, guide workflows and maintain delivery milestones, prioritizing reuse, speed and cost efficiency to support brand content globally.

Qualifications

• CONTENT DELIVERY EXPERIENCE: 6+ years of experience in content delivery, creative operations, marketing operations, agency account management, brand management, production or regional marketing.
• CREATIVE JUDGMENT: Strong in-house or creative agency background, with the ability to understand briefs, judge outputs, provide clear feedback and bridge brand teams and agency partners.
• BRIEFING & ADAPTATION EXPERTISE: Strong understanding of content briefing, reuse, adaptation, production workflows, approval requirements and market delivery needs.
• AI & TOOL KNOWLEDGE: Good working knowledge of AI-enabled production, Pencil or similar tools, DAM/Libraries and content planning platforms.
• PROJECT MANAGEMENT: Able to manage multiple briefs, deadlines, stakeholders and agency workflows at the same time.
• PUSHBACK & EXECUTION: Detail-oriented and confident challenging weak briefs or unnecessary new creation, with focus on speed, reuse, cost efficiency, quality and market service.

Responsibilities

• Review briefs from markets and brand teams, clarify unclear or low-value asks and improve briefing quality over time.
• Check for asset reuse before production and decide the most efficient route: reuse, asset adaptation, Pencil/AI production, agency production or new-to-world when needed.

Job description

Diageo Americas is seeking a Regional Content Operations Lead to manage content demand and delivery across markets. The role focuses on adapting global content for local use, ensuring assets are ready for approval, storage and reuse while coordinating with agency partners and internal teams.

The candidate will translate market needs into clear agency briefs, guide workflows and maintain delivery milestones, prioritizing reuse, speed and cost efficiency to support brand content globally.