Regional Content Operations Lead for Asset Delivery

Diageo; Ciudad de México; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Diageo Mexico City seeks a Regional Content Operations Lead to coordinate content demand and delivery across markets. You’ll work with brand teams and agencies to adapt global content for local use, maximize reuse and ensure timely delivery.

You’ll guide workflows, review briefs, and push back on low-value requests while driving speed, cost efficiency and quality across projects in a fast-moving environment.

Qualifications

• CONTENT DELIVERY EXPERIENCE: 6+ years in content delivery, creative operations, marketing operations, agency account management, brand management, production or regional marketing.
• CREATIVE JUDGMENT: Strong in-house or creative agency background, with the ability to understand briefs, judge outputs, provide clear feedback and bridge brand teams and agency partners.
• BRIEFING & ADAPTATION EXPERTISE: Strong understanding of content briefing, reuse, adaptation, production workflows, approval requirements and market delivery needs.
• AI & TOOL KNOWLEDGE: Good working knowledge of AI-enabled production, Pencil or similar tools, DAM/Libraries and content planning platforms.
• PROJECT MANAGEMENT: Able to manage multiple briefs, deadlines, stakeholders and agency workflows at the same time.
• PUSHBACK & EXECUTION: Detail-oriented and confident challenging weak briefs or unnecessary new creation, with focus on speed, reuse, cost efficiency, quality and market service.

Responsibilities

• Manage content demand and delivery for assigned categories, with a primary focus on adapting GBT assets for market use.
• Review and clarify briefs from markets and brand teams, challenging unclear, duplicated or low-value asks and improving briefing quality over time.
• Check for reuse before production and decide the most efficient route: reuse, GBT asset adaptation, Pencil/AI production, agency production or new-to-world only where truly needed.
• Translate market needs into clear agency briefs, including assets, formats, mandatories, timelines, approval needs, delivery route and creative direction.
• Guide the agency on workflows, templates, production approach and adaptation requirements, reviewing outputs where needed to ensure they are fit for purpose.
• Track status, risks and missing inputs through the Planning & Briefing Platform, escalating issues and ensuring final assets are ready for approval, storage, tagging and reuse.

Skills

Content delivery

Creative judgment

Briefing adaptation

AI tools knowledge

Project management

Pushback execution

Tools

Pencil or similar tools

DAM/Libraries

Content planning platforms

Job description

Diageo Mexico City seeks a Regional Content Operations Lead to coordinate content demand and delivery across markets. You’ll work with brand teams and agencies to adapt global content for local use, maximize reuse and ensure timely delivery.

You’ll guide workflows, review briefs, and push back on low-value requests while driving speed, cost efficiency and quality across projects in a fast-moving environment.