Enc. Mercadotecnia

La Competidora Ferretera

Delicias

Remote

MXN 350,000 - 550,000

Full time

30 hours ago

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Benefits offered by this job

competitive salary

comprehensive benefits package

flexible working hours

opportunities for professional develop

fully remote work arrangement

Job summary

La Competidora Ferretera in Mexico is seeking a talented Digital Marketing Specialist to lead remote campaigns for FMCG brands. You will drive brand awareness, engagement, and online conversions across social media, email, SEO/SEM, and content initiatives.

Collaborate with cross-functional teams, analyze performance with Google Analytics, and optimize strategies. Remote-first role with flexibility and opportunities for professional growth within a dynamic consumer goods company.

Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or related field.
4+ years in digital marketing, with FMCG experience.
Strong knowledge of social media marketing, content creation, SEO/SEM, and email marketing.
Proficiency with Google Analytics, Google Ads, and social media management tools.
Excellent written and verbal communication skills.
Strong analytical skills to drive data-based decisions.
Ability to work independently and in remote teams.
Creative thinker with passion for digital innovation.
Experience with Canva and Adobe Photoshop is a plus.
Familiarity with e-commerce platforms is advantageous.

Responsibilities

Execute and manage digital marketing campaigns across social, email, SEM, and display ads.
Help develop and implement SEO strategies to boost organic rankings.
Create engaging content for social media, websites, and newsletters.
Monitor campaign performance using analytics and social insights.
Generate regular reports with insights and recommendations.
Support paid advertising campaigns on Google Ads and social platforms.
Collaborate with marketing for brand consistency and alignment.
Stay updated on digital marketing trends in FMCG.
Assist in managing online communities and social engagement.
Identify opportunities to improve UX and conversions.
Contribute to overall digital strategy and innovation.

Skills

Social media marketing

Content creation

SEO/SEM

Email marketing

Google Analytics

Google Ads

Data analysis

Remote work

Communication skills

Graphic design basics

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Google Analytics

Google Ads

Canva

Adobe Photoshop

Social media management tools

Job description

Our client, a forward-thinking leader in the Bienes de consumo masivo (FMCG) sector, is seeking a talented and experienced Digital Marketing Specialist to join their team on a fully remote basis, with key collaborations involving teams in Mexicali, Baja California. This role will be instrumental in executing and optimizing various digital marketing campaigns to drive brand awareness, engagement, and online conversions. The ideal candidate possesses a strong understanding of digital marketing channels, performance metrics, and content creation within the FMCG space. You will work closely with the digital marketing team to implement strategies across social media, email marketing, SEO/SEM, and other online platforms, contributing directly to the online success of our client's brands. This is a prime opportunity for a motivated digital marketer to excel in a remote-first environment.

About the Role

Key Responsibilities

Execute and manage digital marketing campaigns across various channels, including social media, email, SEM, and display advertising.
Assist in the development and implementation of SEO strategies to improve organic search rankings.
Create engaging and relevant content for social media platforms, websites, and email newsletters.
Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
Generate regular reports on digital marketing performance, providing insights and recommendations for optimization.
Support the management of paid advertising campaigns (Google Ads, social media ads).
Collaborate with the broader marketing team to ensure brand consistency and campaign alignment.
Stay up-to-date with the latest digital marketing trends and best practices relevant to the FMCG industry.
Assist in the management of online communities and social media engagement.
Identify opportunities to improve user experience and conversion rates on digital platforms.
Contribute to the overall digital strategy and innovation efforts.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
Minimum of 4 years of experience in digital marketing, with proven experience in the FMCG sector.
Strong understanding of social media marketing, content creation, SEO/SEM, and email marketing.
Proficiency with Google Analytics, Google Ads, and social media management tools.
Excellent written and verbal communication skills.
Strong analytical skills and the ability to interpret data to drive decisions.
Ability to work independently and collaboratively in a remote team environment.
Creative thinking and a passion for digital innovation.
Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
Familiarity with e-commerce platforms is advantageous.