PPC Manager, Senior Living (Remote, Queretaro)

Blacksmith Agency LLC; Santiago de Querétaro; Remoto; MXN 1.304.000 - 2.236.000; Tempo pieno

Descrizione del lavoro

Blacksmith Agency, a remote-first AI-focused digital agency, seeks a PPC Manager, Senior Living, to own paid media for senior living clients across Google Ads, Meta, LinkedIn and Microsoft Ads. You steer the strategy, budget calls, and narrative in client calls.

You will handle budget allocation, bidding, targeting, testing, tracking, and develop the 90-day and quarterly roadmaps, while telling the numbers behind the performance on calls.

Competenze

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with documented results.
• Agency experience across multiple clients.
• Clear spoken English with US clients on calls.
• Experience in senior living or multi-location brands is a plus.

Mansioni

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting, and testing.
• Conversion tracking with GA4, GTM and platform pixels.
• Develop 90-day and quarterly roadmaps for each client.
• Drive account growth through retention and upsell.

Conoscenze

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budget management

Conversion tracking

English communication

Strumenti

GA4

Google Tag Manager

Pixels

Descrizione del lavoro

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.