PLG Analytics Lead - Growth Data & Funnels

Salesforce.com, inc.; Ciudad de México; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Descripción de la vacante

Salesforce is seeking a Lead Analyst to join the Product‑Led Growth (PLG) Analytics team. This role is the analytical backbone of our PLG engine — responsible for building the data infrastructure, owning funnel analytics, and translating data into clear, actionable insights that drive new logo growth.

You'll sit at the intersection of data engineering, business analytics, and growth strategy — working closely with our Director of Analytics and partnering with centralized data science, marketing,

Formación

• 5–7 years in growth analytics, digital marketing analytics, or product analytics in SaaS/B2B environments.
• Expert proficiency in SQL; advanced Tableau or equivalent data visualization tool; working knowledge of dbt.
• Led end‑to‑end analytical projects independently in ambiguous, fast‑moving environments.
• Strong working knowledge of A/B testing, experimental design, and causal inference techniques.

Responsabilidades

• Build, maintain, and improve the PLG data infrastructure and funnel analytics.
• Partner with data engineering to create a single source of truth for PLG data.
• Define, track, and evolve key PLG metrics (CAC, LTV, free‑to‑pay conversion, etc.).
• Set standards for data visualization and dashboards in PLG analytics.
• Lead funnel diagnostics and experiments (A/B, multivariate) with rigorous statistics.
• Collaborate with Marketing, Product, GTM, and Sales; mentor junior team members.

Conocimientos

Growth analytics

Data storytelling

AB testing

Stakeholder collaboration

Mentoring teammates

Herramientas

SQL

Tableau

dbt

Descripción del empleo

Salesforce is seeking a Lead Analyst to join the Product‑Led Growth (PLG) Analytics team. This role is the analytical backbone of our PLG engine — responsible for building the data infrastructure, owning funnel analytics, and translating data into clear, actionable insights that drive new logo growth.

You'll sit at the intersection of data engineering, business analytics, and growth strategy — working closely with our Director of Analytics and partnering with centralized data science, marketing,