Personalization & Analytics Engineer (Adobe Target)

Agileengine; Región Centro; On-site; MXN 1,547,000 - 2,235,000; Full time

Benefits offered by this job

Professional growth

Competitive USD-based compensation

A selection of exciting projects

Flextime

Job summary

AgileEngine is seeking a personalization and analytics engineer to lead web analytics implementation, A/B testing, and data-layer strategies for Fortune 500 clients. You will own tagging architecture and ensure accurate tracking across web and mobile, collaborating with marketing and UX teams to validate experimentation feasibility.

Proficiency with Adobe Target, Launch, and CJA is required, along with strong QA and documentation skills.

Qualifications

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

Responsibilities

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep cross-channel reporting for the analytics team.
• Collaborate with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Skills

Web analytics implementation

Adobe Target

QA & data validation

Digital data layers

Event tracking

Analytical problem solving

Tools

Adobe Target (VEC & Form-based)

Launch (Adobe Experience Platform Data Collection)

Google Tag Manager

Customer Journey Analytics (CJA)

Adobe Analytics / Omniture

Job description

AgileEngine is seeking a personalization and analytics engineer to lead web analytics implementation, A/B testing, and data-layer strategies for Fortune 500 clients. You will own tagging architecture and ensure accurate tracking across web and mobile, collaborating with marketing and UX teams to validate experimentation feasibility.

Proficiency with Adobe Target, Launch, and CJA is required, along with strong QA and documentation skills.