Personalization & Analytics Engineer: A/B Tests & Tagging

AgileEngine, LLC.; Ciudad de México; Hybrid; MXN 1,538,000 - 2,172,000; Full time

Benefits offered by this job

Professional growth

Competitive USD-based compensation

Exciting projects

Flextime

Job summary

AgileEngine is seeking a web analytics engineer to lead the implementation, QA, and deployment of A/B tests and personalization campaigns using Adobe Target. You will own the tagging architecture via Launch or Google Tag Manager and implement robust data layers for accurate tracking across web and mobile.

Collaborating with marketing and UX, you will enable cross-channel reporting in CJA and maintain thorough documentation of tag strategies and active campaigns, ensuring high data quality and

Qualifications

• 3+ years of hands-on web analytics implementation.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

Responsibilities

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Skills

Adobe Target

Web analytics

QA & data validation

Data layer design

Omniture Analytics

Tools

Launch (AEP Data Collection)

Google Tag Manager

Job description

AgileEngine is seeking a web analytics engineer to lead the implementation, QA, and deployment of A/B tests and personalization campaigns using Adobe Target. You will own the tagging architecture via Launch or Google Tag Manager and implement robust data layers for accurate tracking across web and mobile.

Collaborating with marketing and UX, you will enable cross-channel reporting in CJA and maintain thorough documentation of tag strategies and active campaigns, ensuring high data quality and