Performance-Driven Digital Marketing Director (ROAS & CRO)

AGS Youth Soccer Club; Ciudad de México; On-site; MXN 50,000 - 90,000; Full time

Job summary

A community sports organization is seeking an experienced Digital Marketing Director to lead the management and optimization of digital advertising initiatives. This role requires 5+ years of experience with a proven track record of managing high-performance campaigns. Responsibilities include managing Google Ads and Meta platforms, executing conversion rate optimization, and implementing SEO strategies. Candidates should have strong analytical skills and a data-driven approach. Compensation is competitive based on experience.

Qualifications

• 5+ years of experience managing high-performance paid advertising campaigns.
• Proven track record of improving ROAS and conversion rates.
• Strong analytical and problem-solving skills with a data-driven approach.

Responsibilities

• Manage and optimize paid advertising campaigns across Google Ads and Meta platforms.
• Execute conversion rate optimization through A/B testing and user behavior tracking.
• Implement technical SEO strategies and optimize campaign performance.

Skills

Google Ads

Meta Ads

Google Analytics

SEO

A/B Testing

Data Analysis

Conversion Rate Optimization

Education

Bachelor's degree in Marketing, Analytics, or related field

Tools

Google Ads & Editor

Google Analytics 4

Google Tag Manager

Meta Ads Manager

SEMrush/Ahrefs

A/B Testing Platforms

Heat Mapping Tools

Excel/Google Sheets (Advanced)

Job description

A community sports organization is seeking an experienced Digital Marketing Director to lead the management and optimization of digital advertising initiatives. This role requires 5+ years of experience with a proven track record of managing high-performance campaigns. Responsibilities include managing Google Ads and Meta platforms, executing conversion rate optimization, and implementing SEO strategies. Candidates should have strong analytical skills and a data-driven approach. Compensation is competitive based on experience.