Outbound Lead Re-engagement Specialist (SDR)

Journeyfront; Monterrey; On-site; MXN 240,000 - 420,000; Full time

Job summary

Journeyfront is seeking an Outbound Lead Re-engagement Specialist (SDR) to re-activate inactive leads and generate qualified opportunities from Monterrey, Mexico. The role involves structured outbound campaigns and precise CRM logging in Salesforce.

You will conduct multi-touch emails and calls, log dispositions, and follow playbooks to maintain data integrity while meeting daily outreach targets.

Qualifications

• Native-level English fluency with clear and professional verbal and written communication skills.

Responsibilities

• Execute high-volume outbound calling campaigns to re-engage inactive and cold lead records using cloud telephony systems.

Skills

Outbound sales

Lead generation

Salesforce

RingCentral

Email outreach

Playbooks

Cadences

Data quality

Time management

Communication

Tools

Salesforce

RingCentral

Job description

Outbound Lead Re-engagement Specialist (SDR)

The Outbound Lead Re-engagement Specialist (SDR) is responsible for executing targeted outbound campaigns to re-engage inactive or legacy leads and generate qualified sales opportunities. Operating directly within CRM and cloud telephony systems, this role follows structured multi-touch outreach playbooks, conducts discovery conversations, logs accurate dispositions, and re-qualifies prospective accounts.

Responsibilities:

Execute high-volume outbound calling campaigns to re-engage inactive and cold lead records using cloud telephony systems.

Perform structured email-based follow-ups and multi-touch cadences to maximize lead contact rates.

Operate directly in Salesforce to manage assigned lead queues, update contact fields, and log call dispositions.

Conduct discovery and qualification conversations to assess prospect interest and uncover viable sales opportunities.

Document all outreach activity, detailed conversation notes, and scheduled follow-ups within the CRM.

Manage and advance a substantial volume of lead records through defined multi-step outreach workflows.

Adhere strictly to structured outreach playbooks, messaging guidelines, and qualification standards.

Collaborate with sales leadership to provide feedback on campaign performance, common objections, and playbook effectiveness.

Maintain consistent daily outreach activity to meet or exceed established contact, qualification, and re-engagement metrics.

Requirements:

Proven track record in outbound sales, lead generation, SDR, BDR, or cold outreach roles.

Native-level English fluency with clear and professional verbal and written communication skills.

Direct hands-on experience operating in Salesforce, including lead queue management, field updates, and disposition logging.

Demonstrated experience conducting high-volume outbound calling campaigns using cloud phone systems such as RingCentral.

Ability to execute structured sales playbooks and multi-touch outreach cadences with consistency.

Strong active listening, rapport-building, and objection-handling capabilities.

High organizational discipline, time management, and attention to detail when managing large pipelines.

Ability to work onsite in Monterrey, Nuevo Leon.

Nice to Have:

Multilingual proficiency in Spanish, Portuguese, or French.

Prior experience in lead re-engagement, win-back, or database reactivation sales campaigns.

Familiarity with sales engagement software and automated email outreach tools.

What Success Looks Like:

Consistently meeting or exceeding established daily and weekly outbound call and email volume targets.

Successfully re-engaging inactive leads and converting target records into qualified sales pipeline opportunities.

Maintaining comprehensive data integrity and prompt disposition logging within Salesforce.

Executing structured outreach playbooks with high fidelity and low leakage across assigned lead batches.

Delivering measurable pipeline impact and contributing to the expansion of long-term sales initiatives.