Mobility Brand Lead LATAM — Strategic Growth

DiDi Global; Ciudad de México; Híbrido; MXN 900.000 - 1.500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Descripción de la vacante

DiDi Global is seeking a Senior Brand Manager for Mobility in LATAM to shape the brand and marketing strategy across the region. You will lead a talented team to deliver market-relevant plans, own the budget, and align marketing with business objectives.

You will collaborate with senior leaders to drive growth and ensure brand consistency across LATAM markets while balancing local relevance with regional strategy.

Formación

• Strong strategic thinking and long-term view.
• Proven experience owning full-year brand and marketing strategy.
• Excellent briefing skills to translate insights into briefs.
• Experience leading a team with performance management.
• Brand-building expertise with knowledge of media, research and attribution.
• Experience across LATAM markets balancing regional vs local needs.
• Data fluency for analytics-driven decisions.
• Executive communication and stakeholder management.
• Experience owning a marketing budget, strategy and plan end-to-end.
• Resilience, growth mindset and results-driven.
• Experience in tech or fast-paced digital companies is a plus.

Responsabilidades

• Connect the business ambition to the brand vision and set a strong positioning.
• Own Mobility marketing strategy for LATAM and translate objectives into a yearly plan.
• Lead strategic marketing projects with internal and external partners.
• Own full budget, forecasting, prioritization and resource allocation.
• Lead data-driven analytics frameworks and decision-making.
• Ensure brand consistency across touchpoints and time.
• Serve as liaison to senior leaders and cross-functional teams.
• Lead and develop the LATAM marketing team.

Conocimientos

Brand strategy

LATAM markets

Team leadership

Budget management

Stakeholder management

Data-driven

Educación

Descripción del empleo

DiDi Global is seeking a Senior Brand Manager for Mobility in LATAM to shape the brand and marketing strategy across the region. You will lead a talented team to deliver market-relevant plans, own the budget, and align marketing with business objectives.

You will collaborate with senior leaders to drive growth and ensure brand consistency across LATAM markets while balancing local relevance with regional strategy.