Mexico Trade Marketing Analyst – In-Store Growth & Analytics

The Duracell Company; Ciudad de México; Hybrid; MXN 360,000 - 480,000; Full time

Job summary

The Duracell Company seeks a Trade Marketing Operations Analyst to optimize shelf space, analyze field data, and coordinate promotional resources. You will support commercial objectives by improving product visibility and ensuring operational efficiency across sales channels.

Responsibilities include data-driven KPI measurement, field coordination, and material logistics, while collaborating with Sales, Finance and agencies to drive growth and on-shelf execution.

Qualifications

• Bachelor's degree in business administration, marketing, or related field.
• 1–3 years in trade marketing, commercial operations, or data analysis.
• Advanced Excel and Power BI required.
• Strong communication with operational staff.

Responsibilities

• Data analysis: Measure KPIs such as sell-out, inventory levels, market share, turnover, and POS campaign effectiveness.
• Field management: Coordinate, monitor, and evaluate promoters or agencies for in-store execution.
• POP material control: Manage production, distribution and delivery of merchandising materials and displays.
• Monitor key indicators to drive growth.
• Execute marketing initiatives across channels.
• Monitor brand seasonal campaigns and proper execution of promotional materials, activations, and product demonstrators.
• Manage purchase orders and administrative processes related to vendors.
• Collaborate with cross-functional teams (Sales, Finance, Promotional Agencies).
• Coordinate with vendors and internal areas on logistics, delivery, and availability of promotional materials.
• Ability to prioritize and manage multiple projects simultaneously.
• Generate Excel reports and executive presentations of results.
• Strong communication and collaboration skills.
• Problem-solving mindset and critical thinking.

Skills

Data analysis

Negotiation

Results orientation

Teamwork

Communication

Problem solving

Education

Bachelor's degree in Business Administration/Marketing/International Business

Tools

Excel

Power BI

Job description

The Duracell Company seeks a Trade Marketing Operations Analyst to optimize shelf space, analyze field data, and coordinate promotional resources. You will support commercial objectives by improving product visibility and ensuring operational efficiency across sales channels.

Responsibilities include data-driven KPI measurement, field coordination, and material logistics, while collaborating with Sales, Finance and agencies to drive growth and on-shelf execution.