Mexico Mass Seller Operations & Education Lead

TikTok; México; On-site; MXN 540,000 - 780,000; Full time

Job summary

TikTok Shop is seeking a Mass Seller Operations and Education Specialist (Mexico) to drive merchant recruitment, activation, and GMV growth in Mexico. You will coordinate cross-functional programs and translate platform strategies into actionable plans.

The role requires 3+ years in e-commerce, experience with large-scale merchant growth, and the ability to design activation, retention, and education programs. Fluency in English and Spanish is essential.

Qualifications

• Bachelor's degree or above, with 3+ years of e-commerce related work experience.
• Experience in large-scale user or merchant growth, familiar with operational methods such as merchant recruitment, incentive policies, marketing, advertising, merchant community building, and merchant education.
• Ability to operate throughout the entire merchant lifecycle, designing and implementing operational strategies around merchant activation, engagement, retention, growth, and GMV improvement.
• Data-sensitive, able to define goals, build metrics, track progress, analyze complex business problems, identify growth opportunities, and continuously iterate operational strategies.
• Excellent cross-team collaboration and project driving capabilities, able to work with partners from different functions and levels to promote the implementation of complex projects.
• Fluent in English and Spanish

Responsibilities

• Conduct tiered operations throughout the merchant lifecycle, identifying the key needs of novice, growing, high-quality, and benchmark merchants, and developing differentiated activation, retention, and growth strategies
• Plan and implement recruitment activities, email marketing, digital marketing, merchant tasks, incentive policies, merchant communities, merchant seminars, and other educational activities to improve merchant reach and engagement efficiency
• Build localized merchant education and growth content, covering core operational scenarios such as platform rules, store operations, product selection, traffic and advertising, logistics fulfillment, after-sales service, and compliance
• Analyze merchant lifecycles, operational performance, and core pain points using data-driven methods, identify growth opportunities that can be addressed through scalable operations, and continuously optimize strategies
• Collect merchant feedback and operational issues, drive relevant teams to complete problem-solving loops, and continuously optimize seller experience and merchant operational efficiency
• Collaborate with teams specializing in algorithms, user growth, marketing, product, recruitment, customer service, and fulfillment to drive the implementation of large-scale projects and empower growth for tens of thousands of sellers

Skills

Fluent in English

Fluent in Spanish

Cross-team collaboration

Data-driven

Education

Bachelor's degree or above

Job description

TikTok Shop is seeking a Mass Seller Operations and Education Specialist (Mexico) to drive merchant recruitment, activation, and GMV growth in Mexico. You will coordinate cross-functional programs and translate platform strategies into actionable plans.

The role requires 3+ years in e-commerce, experience with large-scale merchant growth, and the ability to design activation, retention, and education programs. Fluency in English and Spanish is essential.