Business Development Manager, Ad-Sales (TikTok Shop) - Mexico - GBS

TikTok Inc.; México; On-site; MXN 1,486,000 - 2,229,000; Full time

Job summary

TikTok Inc. is seeking a Brand Partnership Manager to drive TokTok Shop Ads adoption among top enterprise and mid-market accounts in Mexico.

You will lead strategic conversations, position TikTok Shop as a core solution, and act as a trusted consultant across cross-functional teams. The role requires strong sales acumen, client-centricity, and deep knowledge of ecommerce dynamics, with fluency in Spanish and English.

Qualifications

• 5+ years in digital advertising, eCommerce, or media sales.
• Proven ability to manage complex client relationships with data-driven solutions.
• Strong understanding of eCommerce, performance marketing, and retail media.
• Excellent communication and presentation skills.
• Fluent Spanish and English for stakeholder communication.

Responsibilities

• Lead strategic relationships with enterprise clients focusing on TikTok Shop adoption.
• Educate clients and internal stakeholders on TikTok Shop Ads capabilities and roadmap.
• Collaborate with CSMs, Product Marketing, and e-Commerce teams to deliver integrated media plans.
• Identify growth opportunities and develop activation plans to maximize Shop Ads usage.
• Analyze campaign performance and data to inform strategy and provide recommendations.
• Stay ahead of market trends and guide client strategy.
• Champion feedback loops with Product and cross-functional teams.
• Participate in internal knowledge sharing and case studies.

Skills

Digital advertising

Client relationships

eCommerce strategy

Performance marketing

Communication skills

Spanish and English proficiency

Job description

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The GBS team at TikTok partners with leading advertisers to drive strategic business growth through innovative and effective marketing solutions. We are committed to delivering best-in-class support and insights that empower our clients to achieve meaningful results. As we expand TikTok Shop in the region, we are looking for a passionate and strategic Brand Partnership Manager to accelerate adoption and success of TikTok Shop Ads within our top enterprise and mid-market accounts.

As a Brand Partnership Manager focused on TikTok Shop, you will play a critical role in driving revenue, leading strategic conversations with clients, and positioning TikTok Shop Ads as a core solution in our ecosystem. You will act as a trusted consultant to clients and cross-functional teams, helping brands integrate commerce and media strategies, unlock performance opportunities, and scale their businesses through TikTok Shop.

Success in this role requires a strong mix of strategic thinking, client-centricity, sales acumen, and a deep understanding of eCommerce dynamics.

• Lead strategic relationships with enterprise clients, with a focus on TikTok Shop adoption and commerce media strategy.
• Act as a subject matter expert in TikTok Shop Ads, educating clients and internal stakeholders on product capabilities, best practices, and roadmap developments.
• Collaborate closely with Client Solutions Managers (CSMs), Product Marketing, and e-Commerce teams to deliver high-impact solutions and integrated media plans.
• Identify key growth opportunities within your client portfolio and develop tailored activation plans to maximize Shop Ads usage and performance.
• Analyze campaign performance and business data to inform strategy, provide actionable recommendations, and build compelling narratives.
• Stay ahead of market trends, competitor offerings, and category movements to proactively guide client strategy and drive innovation.
• Champion feedback loops with Product and cross-functional teams, sharing insights from clients to improve TikTok Shop solutions.
• Participate in internal knowledge sharing initiatives, contributing to case studies, learning sessions, and strategic alignment across teams.

Qualifications

Minimum Qualifications

• 5+ years of experience in digital advertising, eCommerce, or media sales.
• Proven success in managing complex client relationships and delivering consultative, data-driven solutions.
• Strong understanding of eCommerce ecosystem, performance marketing, and retail media strategies.
• Excellent communication, storytelling, and presentation skills.
• Ability to influence and build trust with high-level stakeholders.
• High written and oral proficiency in Spanish and English is required due to frequent communications with stakeholders based in Spanish-Speaking markets.

Preferred Qualifications

• Experience working with commerce or marketplace platforms (e.g., Amazon, Mercado Libre, Shopee, etc.).
• Experience in selling or managing performance-based ad products.
• Strong analytical skills and familiarity with auction-based media buying.
• Self-starter mindset with adaptability to thrive in a fast-paced, evolving environment.
• Experience collaborating with cross-functional teams (e.g., product, marketing, analytics).

*In-Office Policy* - Please note we're working in the office 5x a week. As a global company, we have flexible working hours.