TikTok Commerce Campaign Lead: Growth & Strategy

TikTok Inc.; Ciudad de México; On-site; MXN 600,000 - 1,200,000; Full time

Job summary

TikTok Inc. in Mexico City is seeking a growth/demand strategist to drive campaign planning and market insights. You will forecast growth, coordinate timelines, and work with marketing, product, and regional teams to identify opportunities and deliver impactful campaigns.

The role requires 4+ years in growth, strategy, or consulting, plus fluent English and Spanish. In-person work is required for the majority of time in Mexico City, with collaboration across global teams.

Qualifications

• Minimum of 4 years in growth/demand, strategic planning (S&P), or consulting.
• Ability to work in an ambiguous environment, self-motivate, and meet tight deadlines.
• Strong interpersonal skills and a positive attitude when dealing with setbacks; capable of teamwork.
• Fluency in English and Spanish required.
• Location in Mexico City for in-person work 70% of the time.

Responsibilities

• Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/KSPs, set overall targets and budgets, derive actionable targets, and delegate responsibilities to PICs.
• Market and Competition Analysis: Track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices to identify growth opportunities.
• Insights Creation: Combine internal data, market research, and external input to generate insights that drive growth or efficiency.
• Cross-functional Collaboration: Collaborate with Marketing, IP Campaigns, and other teams to co-develop cohesive campaigns.

Skills

Growth & demand strategy

Forecasting & projections

Campaign planning

Cross-functional collaboration

Bilingual English/Spanish

Job description

TikTok Inc. in Mexico City is seeking a growth/demand strategist to drive campaign planning and market insights. You will forecast growth, coordinate timelines, and work with marketing, product, and regional teams to identify opportunities and deliver impactful campaigns.

The role requires 4+ years in growth, strategy, or consulting, plus fluent English and Spanish. In-person work is required for the majority of time in Mexico City, with collaboration across global teams.