Creator Marketing & Growth Manager, LATAM eCommerce

TikTok Inc.; México; Vor Ort; MXN 1.114.000 - 1.672.000; Vollzeit

Zusammenfassung

TikTok Inc. LATAM Operations seeks a marketer to drive creator ecosystem growth for Latin America, including Mexico.

You will analyze channels, design programs, and produce marketing pieces that accelerate creator growth and brand partnerships, collaborating with regional teams and stakeholders. The role focuses on global/local adaptation for the Mexican market, working cross-functionally to build innovative, secure and intuitive commerce experiences for sellers, creators, and buyers across

Qualifikationen

• 4+ years of experience in growth marketing, content marketing, brand, digital agency or CRM roles.
• Hands-on experience in production + data, focused on social networks and creators.
• Storytelling and copywriting.
• Knowledge of TikTok and content creators.
• Ability to produce content yourself when needed.
• Experience with creative tools.
• Intermediate or above English.

Aufgaben

• In charge of TikTok Shop Creator Incubation and Growth Program.
• Design the Creator Matchmaking program to connect creators with brands efficiently.
• Conduct creator research, interviews, webinars and events for creator marketing.
• Optimize creator level and ecosystem through product and operation strategy.
• Identify growth levers, communication gaps and opportunities per segment.
• Translate channel and community performance findings into creative briefs.
• Build message frameworks by creator journey stage and land them in concrete pieces.
• Produce marketing pieces that execute the strategy with branded voice.
• Design and run marketing experiments with clear metrics before scaling.
• Coordinate with freelancers, agencies and internal design/video team for timely deliverables.
• Manage the monthly editorial calendar of campaigns aligned to milestones and e-commerce seasons.
• Adapt global/regional materials to the context of the Mexican market.

Kenntnisse

Growth marketing

Content marketing

Brand marketing

CRM

Storytelling

Copywriting

TikTok knowledge

English proficiency

Content production

Tools

Creative tools

Jobbeschreibung

TikTok Inc. LATAM Operations seeks a marketer to drive creator ecosystem growth for Latin America, including Mexico.

You will analyze channels, design programs, and produce marketing pieces that accelerate creator growth and brand partnerships, collaborating with regional teams and stakeholders. The role focuses on global/local adaptation for the Mexican market, working cross-functionally to build innovative, secure and intuitive commerce experiences for sellers, creators, and buyers across