Mexico FinTech Marketing Director: Growth & Brand

MatchaTalent; Monterrey; Sur place; MXN 1 500 000 - 2 300 000; Plein temps

Résumé du poste

Confidential in CDMX seeks a Marketing Director to lead overall marketing strategy, brand development, and commercial growth for Mexico. You will report to the Board and oversee campaigns, partnerships, and a high-performing team across digital and traditional channels.

The role requires 8–10 years in progressive marketing, strong leadership, and English fluency. On-site position in Ciudad de México with a focus on growth in the fintech sector.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related field.
• Mexican national.
• 8–10 years of progressive marketing experience with senior leadership exposure.
• Proven ability to lead integrated marketing, brand development, and commercial growth.
• Experience managing cross-functional teams and external agencies.
• FinTech or digital financial services background preferred.
• Excellent executive leadership, strategic planning, and communication skills.
• Professional English proficiency is mandatory.

Responsabilités

• Develop and execute the overall marketing strategy and growth roadmap for Mexico.
• Lead integrated campaigns across digital, brand, social, PR, partnerships, and performance marketing.
• Identify market opportunities and competitive insights to drive expansion.
• Build and mentor a high-performing marketing organization with clear KPIs.
• Manage relationships with agencies, media, PR firms, and vendors.
• Monitor marketing performance, budgets, and ROI to maximize impact.
• Collaborate with executive leadership to align with global strategies.
• Ensure compliance with financial advertising regulations.

Connaissances

Strategic leadership

Integrated marketing

Brand management

Performance marketing

Customer acquisition

Stakeholder management

Executive communication

English proficiency

Formation

Bachelor's degree

Outils

Google Analytics

CRM systems

Description du poste

Confidential in CDMX seeks a Marketing Director to lead overall marketing strategy, brand development, and commercial growth for Mexico. You will report to the Board and oversee campaigns, partnerships, and a high-performing team across digital and traditional channels.

The role requires 8–10 years in progressive marketing, strong leadership, and English fluency. On-site position in Ciudad de México with a focus on growth in the fintech sector.