Marketing Director, FinTech Growth – CDMX

PT Talenta Eksekutif Asia; Santiago de Querétaro; Presencial; MXN 1.800.000 - 3.000.000; Jornada completa

Descripción de la vacante

Confidential fintech client in Mexico City is seeking an experienced Marketing Director to lead the overall marketing strategy, brand development, and commercial growth initiatives for the Mexican market. This executive role reports to the Board of Directors and aligns local marketing with global objectives.

The role encompasses integrated campaigns, agency partnerships, and a high-performing team, with responsibility for performance and compliance in a regulated financial advertising

Formación

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 8–10 years of progressive marketing experience with senior leadership exposure.
• Experience leading integrated marketing strategies, brand development, and revenue growth.

Responsabilidades

• Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
• Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, PR, partnerships, and performance marketing.
• Identify market opportunities, consumer trends, and competitive insights to support expansion and acquisition.
• Build, mentor, and develop a high-performing marketing organization with clear KPIs.
• Manage relationships with advertising agencies, media partners, PR firms, and creative vendors.

Conocimientos

Strategic marketing leadership

Brand development

Digital marketing strategy

Team leadership

Educación

Bachelor's degree in Marketing or related

Herramientas

Google Analytics

HubSpot

CRM systems

Descripción del empleo

Confidential fintech client in Mexico City is seeking an experienced Marketing Director to lead the overall marketing strategy, brand development, and commercial growth initiatives for the Mexican market. This executive role reports to the Board of Directors and aligns local marketing with global objectives.

The role encompasses integrated campaigns, agency partnerships, and a high-performing team, with responsibility for performance and compliance in a regulated financial advertising