Marketing Manager, Lifecycle, Marketing and Prime

Amazon Jobs; Ciudad de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading global e-commerce company seeks a Lifecycle Marketing Manager in Mexico City to develop and execute strategies that enhance customer engagement. The ideal candidate will have over 5 years of marketing experience, strong analytical skills, and fluency in both English and Spanish. You will drive adoption of new shopping behaviors and lead marketing campaigns that influence customer relationships.

Servicios

Flexibility in working hours

Mentorship and career growth opportunities

Inclusive team culture

Formación

• 5+ years of professional non-internship marketing experience.
• Experience building, executing and scaling marketing campaigns from concept to completion.
• Experience using data and metrics to drive improvements.

Responsabilidades

• Own planning, designing, and executing marketing initiatives.
• Develop segmentation models for retargeting key segments.
• Document best practices in execution and reporting.

Conocimientos

Data-driven decision making

Cross-functional collaboration

Analytical thinking

Fluency in English and Spanish

Educación

BA/BS degree

Herramientas

Microsoft Excel

Marketo

Tableau

Salesforce

Descripción del empleo

Overview

We’re looking for a Lifecycle Marketing Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. This person will design, test, and scale engagement strategies. You will flex your analytical and creative abilities as you design, experiment, and build marketing programs that help customers experience and understand how Amazon can help provide greater value and strengthen customer engagement.

Responsibilities

• Ownership of planning, designing, and executing marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing
• Own the experimental testing design to uncover key insights and inform future campaigns
• Develop segmentation models for retargeting key segments with experimental Lifecycle offers and messaging
• Build and execute campaigns, report on individual campaign results and bigger picture trends
• Partner with program owners throughout Amazon, to iterate and test different ways to communicate key messages
• Document best practices in execution and reporting that will serve as a model for partner teams

About the team

Inclusive team culture

At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance

We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.

Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• BA/BS degree with certificate of completion of studies required
• Fluent in both English and Spanish
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.