Marketing Data & Tech Lead — AI-Driven Analytics

Oportun; México; On-site; MXN 700,000 - 1,100,000; Full time

Benefits offered by this job

Medical Insurance

Savings Fund

Life Insurance

Internet and Electricity Allowance

Paid time off

Job summary

Oportun is seeking a hands-on Manager, Marketing Data and Technology to own data reliability across its marketing ecosystem. You’ll ensure data accuracy, completeness, and timely delivery to support campaigns, measurement, attribution, and growth.

You’ll own MarTech integrations, tracking, APIs, and data flows, working with Marketing, Analytics, Product, Engineering, and external vendors to keep data flowing reliably. Strong Python/SQL and tagging experience are required.

Qualifications

• 5+ years in marketing technology, data operations, or similar technical roles.
• Proficiency in Python or SQL and ability to write and troubleshoot code.
• Hands-on tagging and tracking experience with Google Analytics and tag managers.
• Experience configuring REST APIs, webhooks, and data integrations.
• Data reconciliation and quality checks across systems.
• Ability to own assigned systems in a small team.

Responsibilities

• Own marketing data quality across platforms and databases.
• Build validation, reconciliation, monitoring, and alerts for data flows.
• Investigate data issues and drive solutions through implementation.
• Manage website tagging and tracking (GA, Tag Manager, pixels).
• Configure and troubleshoot APIs, webhooks, and integrations.
• Use Python/SQL to query, validate, transform, and automate tasks.
• Document data flows, definitions, and troubleshooting procedures.
• Coordinate with cross-functional partners and vendors.

Skills

Python

SQL

GA/Tag Manager

REST APIs

Data validation

Autonomy

Education

Bachelor's degree

Tools

Databricks

Amplitude

Tealium

Job description

Oportun is seeking a hands-on Manager, Marketing Data and Technology to own data reliability across its marketing ecosystem. You’ll ensure data accuracy, completeness, and timely delivery to support campaigns, measurement, attribution, and growth.

You’ll own MarTech integrations, tracking, APIs, and data flows, working with Marketing, Analytics, Product, Engineering, and external vendors to keep data flowing reliably. Strong Python/SQL and tagging experience are required.