Senior Paid Media Lead — AI SaaS Growth, 25 PTO

Darwin AI; Ciudad de México; Hybrid; MXN 873,820 - 1,223,348; Full time

Benefits offered by this job

Language Classes

OpenAI Premium License

Paid Time Off

Soft Hybrid Work

Job summary

Darwin AI, based in Mexico City, is seeking a skilled performance marketing professional to own and scale paid marketing campaigns across LinkedIn, Google, Meta, and TikTok. The role requires extensive experience in digital analytics and a technical background, aimed at improving lead quality and ROI.

You will manage significant budgets and collaborate with teams to implement tracking systems while staying ahead of trends in AI marketing.

Qualifications

• 3+ years in performance marketing or digital analytics, ideally B2B or SaaS.
• Strong background in SaaS metrics like CAC and MQL/SQL.
• Solid engineering and analytics skills for automated insights.

Responsibilities

• Scale paid marketing campaigns while managing CAC/ACV.
• Analyze campaign data to improve lead quality and ROI.
• Design and launch B2B paid campaigns across various platforms.

Skills

Performance marketing

Digital analytics

Marketing automation

SaaS metrics knowledge

Data analysis

Education

Background in Industrial Engineering or similar quantitative fields

Tools

Google Analytics

HubSpot

Power BI

Tableau

Job description

Darwin AI, based in Mexico City, is seeking a skilled performance marketing professional to own and scale paid marketing campaigns across LinkedIn, Google, Meta, and TikTok. The role requires extensive experience in digital analytics and a technical background, aimed at improving lead quality and ROI.

You will manage significant budgets and collaborate with teams to implement tracking systems while staying ahead of trends in AI marketing.